从“媒介表征”到“视频化生存”:短视频媒介实践的信息效应与秩序逻辑  

From"media representation"to"video survival":the information effect and order logic of short vi mediapractice

作　　者：李京 原永涛[2] Li Jing;Yuan Yongtao

机构地区：[1]河北科技大学文法学院,河北石家庄050000 [2]宜春学院文学与新闻传播学院,江西宜春336000

出　　处：《东岳论丛》2023年第12期43-52,191,共11页DongYue Tribune

基　　金：河北省软科学研究专项“县级融媒体赋能乡村公共文化空间治理研究”(项目编号:225576138D)的阶段性成果。

摘　　要：短视频不仅是互联网史上又一次媒介技术革新,还以一套新的符码系统重构大众传媒的拟态环境,营造出“视频化生存”这一全新的媒介景观。这种新的社会生产生活样貌在政治权力结构、传媒产业经济、社会文化和算法技术层面,分别映射出“无名者”的出场、平台资本的劳动力征用、社会阶层的文化区隔以及算法规训的交锋。同时,“视频化生存”也具备自身的发生发展逻辑和内在秩序,随着短视频上升为一种社会表征,其未来发展的主导秩序将从自发的秩序逐渐转变为建构的秩序。Short video is not only another media technology innovation in theinternet history,but also reconstructs the mimicry environment of mass media with a new code system,creating a new media landscape of"video survival".This new prospect of social production and life in the political power structure,media industry economy,social culture and algorithm technology,respectively,reflect the appearance of the"unknown",the platform capital of the labor force,the cultural division of social classes and the confrontation of computing laws and regulations.At the same time,"video survival"also has its own occurrence and development logic and internal order.With the rise of short video as a social representation,the dominant order of its future development will gradually change from a spontaneous order to a constructed order.

关 键 词：短视频 视频化生存 媒介形态 网络文化 社会关系 

分 类 号：G206[文化科学—传播学]