数字治理与高质量旅游目的地服务供给——基于31座中国城市的综合案例研究  

Digital Governance and High-Quality Tourism Destination Service Supply:A Comprehensive Case Study Based on 31 Chinese Cities

作　　者：陈曦 白长虹[2] 陈晔[1] 徐进 Chen Xi;Bai Changhong;Chen Ye;Xu Jin(College of Tourism and Service Management,Nankai University;Business School,Nankai University)

机构地区：[1]南开大学旅游与服务学院 [2]南开大学商学院

出　　处：《管理世界》2023年第10期126-148,共23页Journal of Management World

基　　金：国家社会科学基金艺术学重大项目“文化产业和旅游业提升国民幸福指数研究”(基金号:20ZD04)的资助。

摘　　要：在数字经济蓬勃发展的新时期,我国目的地政府纷纷加快数字治理变革,推动旅游服务供给体系高质量发展,满足人民群众日益增长的品质化、多样化、个性化旅游消费需求。然而,现有研究尚未对实践中差异化数字治理模式和多元服务供给路径的形成机制作出充分解释。本文采用归纳性案例分析和模糊集定性比较分析(fsQCA)结合的方法,根植于我国31个省(自治区、直辖市)重要旅游城市的实践经验展开综合案例研究。研究发现:(1)数字治理对高质量旅游服务供给的作用受到数据共建共享、数字基础设施、注意力分配、动态能力、智慧应用场景及旅游经济水平等关键技术、组织和环境要素影响;(2)全国视角下,存在3种数字治理驱动的高质量旅游服务供给模式:政府作为数字平台建设者推动的多元共创型、政府作为数字技术使用者推动的数据驱动型、政府作为创新生态优化者推动的自主创新型;(3)区域视角下,东部地区兼有多种模式;中部地区以数据驱动型模式为主;西部地区以多元共创型模式为主。本文扩充了数字经济时代下对旅游目的地政府角色与职能转变的认识,为目的地数字治理与服务供给高质量发展的多元路径提供了新的理论框架与实践工具。In the new era of the burgeoning digital economy,destination governments throughout China are accelerating digital gover-nance reforms,enhancing the quality of the tourism service supply to meet the populace's rising demands for quality,diversity,and tai-lored tourism experience.However,existing research has yet to provide a comprehensive explanation for the formation mechanisms of differ-entiated digital governance modes and diverse service supply pathways in practice.This study employs a combined method of inductive case analysis and fuzzy set qualitative comparative analysis(fsQCA),rooted in the practical experience of major tourist cities across all 31 provinces(autonomous regions and municipalities)in China,undertaking a comprehensive case study.The study reveals that:(1)The role of digital governance in high-quality tourism service supply is influenced by key technical,organizational,and environmental factors:data co-construction and sharing,digital infrastructure,attention allocation,dynamic capabilities,smart application scenarios,and the tourism economy level.(2)From a national perspective,there are three types of digital governance-driven high-quality tourism service supply modes:the diverse co-creation mode driven by the government as a digital platform builder,the data-driven mode driven by the govern-ment as a digital technology user,and the self-driven innovation mode driven by the government as an innovation ecosystem optimizer.(3)From a regional perspective,the eastern region encompasses multiple modes;the central region is mainly dominated by the data-driven mode;the western region is mainly dominated by the diverse co-creation mode.This article expands the understanding of the transforma-tion of the roles and functions of tourism destination governments in the digital economy era and provides a new theoretical framework and practical tools for the diverse paths to high-quality development of destination digital governance and service supply.

关 键 词：数字治理 旅游业高质量发展 旅游目的地服务 数字文旅 

分 类 号：F49[经济管理—产业经济] F592