基于网络大数据的主题公园游客体验——以国内三大主题公园为例  

Research on the Experience of Theme Park Tourist Based on Big data:Taking the Three Theme Parks in China as an Example

作　　者：孙希瑞 黄亮[1] 赵根良[1] SUN Xirui;HUANG Liang;ZHAO Genliang(College of International Bussiness and Tourism,Anhui Business College,Wuhu,Anhui 241002)

机构地区：[1]安徽商贸职业技术学院国际商务与旅游学院,安徽芜湖241002

出　　处：《武夷学院学报》2023年第11期24-31,共8页Journal of Wuyi University

基　　金：2022年度安徽省高校重点科研项目(2022AH052734);2022年度安徽省高校重点科研项目(2022AH052736);安徽省高校人文社会科学研究重点项目(SK2021A1055);安徽商贸职业技术学院学习贯彻党的二十大精神研究专项课题(2023DZX02)。

摘　　要：以上海迪士尼乐园、珠海长隆海洋王国和北京欢乐谷三家主题公园为研究对象,依据具身理论,从游客体验的角度研究这三家主题公园的发展现状。结果表明:游客对三家主题公园的情感倾向于正向和中性,说明游客对三家主题公园旅游的整体感知是满意的;主题公园内特色、丰富的娱乐项目给游客留下了较深的印象,游客关注度高,夜游主题公园获得部分游客的青睐,夜场经济为主题公园经营营造新空间;游客体验感知包括吸引物体验感知、身体体验感知和环境体验感知,游客体验感知对游客的主题公园重游及推荐意向具有较大影响。Taking Shanghai Disneyland,Zhuhai Chimelong Ocean Kingdom and Beijing Happy Valley as sample,according to embodied theory,this paper analyzed the development of these three theme parks from the perspective of tourists'experience.The results showed that:(1)Tourists’sentiments towards the three theme parks tend to be positive and neutral,which indicating that the overall perception of tourism in these three theme parks is satisfactory;(2)Characteristic,rich entertainment projects of the theme park left a deep impression on the tourists,the tourists pay high attention;Night tour theme parks are favored by some tourists,and night economy creates a new space for the operation of the theme park.(3)Tourism experience perception includes:service experience perception,attraction experience perception and environmental experience perception.The perception of tourism experience has a great influence on tourists're-visit and recommendation intention of theme parks.

关 键 词：主题公园 游客体验 具身理论 文旅融合 

分 类 号：F592[经济管理—旅游管理]