新媒体视野下仡佬族民俗体育传承策略研究  

Research on the Inheritance Strategy of Gelao people Sports fromthe Perspective of New Media

作　　者：丁勇[1,2] 刘玲 郑丽[1] DING Yong;LIU Ling;ZHENG Li(School of Physical Education,Zunyi Normal University,Zunyi 563006,China;Cultural Research Center of Northern Guizhou,Zunyi Normal University,Zunyi 563006,China)

机构地区：[1]遵义师范学院体育学院,贵州遵义563006 [2]遵义师范学院黔北文化研究中心,贵州遵义563006

出　　处：《遵义师范学院学报》2023年第6期149-153,共5页Journal of Zunyi Normal University

基　　金：教育部人文社会科学重点研究基地遵义师范学院中国共产党革命精神与文化资源研究中心2021年基地项目(21KRIZYPY04);2021年度贵州省高校人文社会科学研究基地黔北文化研究中心项目(2021JDPY003)。

摘　　要：文章采用文献资料法、逻辑分析法对新媒体时代仡佬族民俗体育的传承进行了研究。研究发现:新媒体对民俗体育文化的传承存在对外传播受限、存在一定程度的功利性和娱乐性倾向、传播资金和传承人才缺乏等问题,并提出资金来源多元化、创建文化特色网站等策略,目的是对新媒体背景下仡佬族民俗体育的传承提供理论参考。The article adopts the methods of literature reviewand logical analysis to study the inheritance of Gelao folk sports in the new media era.Research has found that the inheritance of folk sports culture by new media has problems such as limited external dissemination,severe utilitarian and entertainment forms,and a lack of dissemination funds and inheritance talents.Strategies such as diversified funding sources and the creation of cultural characteristic websites have been proposed,with the aimof providing theoretical reference for the inheritance of folk sports of the Gelao ethnic group under the background of new media.

关 键 词：新媒体 仡佬族 民俗体育 传承策略 

分 类 号：G812.47[文化科学—体育学]