面向文化语义表达的创意产品设计方法研究  

Study on the Design Methods of Creative Product Oriented on its Cultural Semantics

作　　者：李洋 隆鑫 杨龙飞 LI Yang;LONG Xin;YANG Long-fei(School of Art College Chongqing Technology and Business University,Chongqing 400067,China)

机构地区：[1]重庆工商大学艺术学院,重庆400067

出　　处：《机械设计与制造》2023年第12期301-304,共4页Machinery Design & Manufacture

基　　金：重庆市社会科学规划培育项目(2018PY88)。

摘　　要：文化语义表达是文化创意产品设计的关键所在。分析了目前国内文创产品设计的现状与成因,对创意产品的文化语义系统构成与语义表达层级进行了分析,从创意形式与文化意义两方面构建了创意产品的文化语义外延与内涵,并从指示、情感与象征三个层面对其视觉表达形式进行了分析;在此基础上对虎门文化创意产品设计实践案例进行了分析,总结了面向文化语义表达的创意产品设计程序与方法,为文创产品的开发设计提供参考。The key of cultural and creative product design is to express its cultural semantics.In the paper the current situation of domestic cultural and creative product design and its drawbacks were studied,the semantic system structure of cultural and creative product was constructed via creative form and cultural significances,and its visual expression was analyzed by indication-,emotion-and symbol-level.Based on that,the Human cultural and creative product design instance was analyzed,and the design procedure and methods of cultural and creative product from the perspective of product semantics was proposed,which provide profitable conference of cultural and creative product design.

关 键 词：文化创意产品 文化语义 设计程序 设计方法 

分 类 号：TH16[机械工程—机械制造及自动化] TB47[一般工业技术—工业设计]