基于Kano模型和模糊层次分析法无缝孕妇文胸设计与评价  

Design and Evaluation of Seamless PregnantWomen’s Bra Based on Kano Model and Fuzzy Hierarchy Analysis

作　　者：林怡娴 柯宝珠[1] LIN Yixian;KE Baozhu(Shanghai University of Engineering Science,Institute of Textile and Garment,Shanghai,201620,China)

机构地区：[1]上海工程技术大学纺织服装学院,上海201620

出　　处：《浙江纺织服装职业技术学院学报》2023年第4期28-34,共7页Journal of Zhejiang Fashion Institute of Technology

摘　　要：为了充分了解怀孕女性消费偏好,设计出更加符合消费需求的孕妇文胸,基于Kano模型分析法获取产品属性并进行归类,从而了解到用户需求;基于模糊层次分析法计算各个产品属性的权重,进而获得各个指标在孕妇文胸设计中的重要程度排序,权重排在前五的包括弹性、接触冷暖感、合体性、支撑性、舒适性,以此结果作为设计的依据,通过模糊分析法对设计方案进行评价,评价效果为良好。据此进行款式开发,得到的设计方案评价结果为最佳。采用模糊层次法实现孕妇文胸产品设计,能够实现商品特点与产品设计元素的契合,帮助设计者进一步了解用户需要的产品设计要点,以便有效提高用户评价。In order to fully understand the consumption preferences of pregnantwomen,and to design a pregnancy bra that is more in line with consumer needs,product attributes were obtained on the basis of Kano model analysis method and were classified so as to understand user needs and calculate the weight of each product attribute based on fuzzy analytic hierarchy method.The ranking of the importance of each index in the design of pregnancy bra was obtained,the top five weights including elasticity,cold and warm feeling,fitness,support and comfort.The results were taken as the basis for the design,and the design scheme was evaluated by fuzzy analysis method.The evaluation effect was good.Based on this,the style development is carried out,and the evaluation result of the obtained design scheme is the best.The use of fuzzy hierarchy method to realize the design of pregnancy bra products can achieve the agreement between product characteristics and product design elements,and help designers further understand the product design points that users need so as to effectively improve user evaluation.

关 键 词：孕妇文胸设计 模糊层次分析法 用户满意度 KANO模型 

分 类 号：TS184.4[轻工技术与工程—纺织材料与纺织品设计]