农产品电商化过程中的红利分配与技能重组--以安溪茶叶产销模式转型为例  

Dividend Distribution and Skill Reorganization in the Process of Agricultural Products E-commerce Development--An Analysis Based on the Transformation of Anxi Tea Industry

作　　者：颜燕华 YAN Yanhua

机构地区：[1]中国社会科学院社会学研究所

出　　处：《中国农业大学学报（社会科学版）》2023年第6期170-184,共15页Journal of China Agricultural University;Social Sciences

基　　金：中国社会科学院重大创新项目“全体人民共同富裕研究”(2023YZD018)。

摘　　要：本文以福建省安溪县茶叶电商发展为案例,探讨了数字技术下沉乡村及运用到农业特色产业之后,发生的一系列技能重组及其带来的产业影响。在传统经营模式下,安溪茶叶产销呈现出农商一体和家业一体的格局,并广泛依赖亲属和乡缘网络维持生产及交易秩序。在电商模式下,茶区发生了农商分离、代际分化、人货分离等一系列基于技能重组的产业转型。电商化带来的一系列技能重组,是技术红利由小农户向大户和企业倾斜、老一辈向年轻一代转移的重要中介机制。在推动数字下乡及发展电商的过程中,需要更多关注数字技术与既有技能组合及社会结构的互动,以推动乡村产业朝着更加有序和良性的方向发展。Taking the development of tea e-commerce in Anxi County,Fujian Province as a case study,this paper discusses a series of skill reorganizations and their industrial impact after digital technology is sunk into the countryside and applied to agricultural industries.Under the traditional offline business model,tea production and marketing in Anxi presents a pattern of agricultural and commercial integration and family business integration,and relies extensively on kinship and township networks to maintain production and trading order.In the e-commerce model,the tea industry has undergone a series of industrial transformations based on skill reorganization,such as the separation of farmers and merchants,intergenerational differentiation,and the separation of people and goods.The skill reorganization facilitated by e-commerce is an important intermediary mechanism for the transfer of technological dividends from small farmers to large households and enterprises and from the older generation to the younger generation.In the process of promoting digitalization inthe countryside and developing e-commerce,more attention needs to be paid to the interaction between digital technology and established skill structures and their social foundations in order to promote the development of rural industries in a more orderly and benign direction.

关 键 词：农产品电商 技能重组 红利分配 茶产业 

分 类 号：F326.12[经济管理—产业经济] F724.6