老年人在线学习平台使用意愿及设计策略研究  

Willingness to Use and Design Strategy of Online Learning Platform for the Elderly

作　　者：吴嘉妮 朱丽萍[1] 李永锋[1] WU Jia-ni;ZHU Li-ping;LI Yong-feng(Jiangsu Normal University,Jiangsu Xuzhou 221116,China)

机构地区：[1]江苏师范大学,江苏徐州221116

出　　处：《包装工程》2023年第24期206-216,共11页Packaging Engineering

基　　金：江苏师范大学研究生科研与创新计划项目(2022XKT0365)。

摘　　要：目的 针对人口老龄化问题,从老年人在线学习平台使用意愿及其影响因素入手,结合现有学习平台的特征,探求老年人在线学习平台的设计策略,进而增强老年人的使用意愿,使在线教育的价值得以体现。方法 首先,以文献研究为基础,结合扩展技术接受模型与创新扩散理论构建使用意愿影响因素假设模型;其次,选取研究对象进行问卷调研,并对数据进行信效度分析;最后,运用结构方程模型分析老年人在线学习平台使用意愿的主要因素和内在因果关系。结果 感知有用性与兼容性直接影响用户的使用意愿;感知易用性、感知自主性、内容质量则间接影响用户的使用意愿。结论 根据各因素导向,提出增强老年人在线学习平台用户体验设计策略,包含有效性原则、简易性原则、胜任性原则、一致性原则,以期为在线学习平台的适老化设计与改造提供有效依据。In view of the aging of the population,starting with the willingness of the elderly to use the online learning platform and its influencing factors,the work aims to explore the design strategy of the online learning platform for the elderly combined with the characteristics of the existing learning platform,and then enhance the willingness of the elderly to use,so that the value of online education can be reflected.First of all,based on the literature research,combined with the extended technology acceptance model and the innovation diffusion theory,the hypothesis model of the factors af-fecting the use intention was constructed.Secondly,the research object was selected to conduct a questionnaire survey,and the reliability and validity of the data were analyzed.Thirdly,structural equation model was used to analyze the main factors and internal causality of the willingness of the elderly to use online learning platform.Perceived usefulness and compatibility directly influenced users'willingness to use;Perceived ease of use,perceived autonomy and content quality indirectly influenced users'willingness to use.Guided by various factors,propose a design strategy to enhance the user experience of online learning platforms for the elderly,encompassing principles of effectiveness,simplicity,willfulness and consistency,providing an effective basis for the elderly-oriented design and transformation of the online learning platform.

关 键 词：在线学习平台 使用意愿 结构方程模型 设计策略 老年人 

分 类 号：TB472[一般工业技术—工业设计]