书籍阅读体验设计的两条路线  

Two Routes to Reading Experience Design

作　　者：郭桐桐 陈原川 GUO Tong-tong;CHEN Yuan-chuan(Jiangnan University,Jiangsu Wuxi 214122,China)

机构地区：[1]江南大学,江苏无锡214122

出　　处：《包装工程》2023年第24期398-404,共7页Packaging Engineering

摘　　要：目的 研究体验式阅读与接受式阅读在过往书籍设计发展中的潜在指导作用,明确其概念及内涵,并在此基础上提出书籍阅读体验设计的两条路线。方法 运用桌面调研、案例分析等方法,对比目前书籍设计理论与实践的内部分歧,发现该分歧是由读者的两种阅读形式导致的,进一步论述设计作品如何满足这两种阅读需求。结果 身体、书本、时空环境是实现体验式阅读的发生要素;图文符号文本、空间结构文本是接受式阅读的理解对象。阅读体验的提升需依据不同的文本特点综合考虑以上方面。结论体验式阅读与接受式阅读为书籍阅读体验设计提供了真正的落脚点和方向,分别为“从体验式阅读出发为读者服务”和“从接受式阅读出发向读者表达”。The work aims to study the potential guiding role of experiential and receptive reading in the development of past book design,clarify their concepts and connotations and,and on this basis,propose two routes for the design of book reading experiences.Desktop research and case studies were conducted to compare the internal divide between cur-rent book design theory and practice.The divide was found to be caused by two reading forms of readers.The ways in which design works could meet these two reading needs were further discussed.The body,the book,and the spa-tio-temporal environment were the elements that enabled experiential reading to occur;graphic symbolic texts and spatial symbolic texts were the objects of understanding for receptive reading.The enhancement of the reading experience re-quired a combination of these aspects according to the characteristics of different texts.Experiential reading and receptive reading provide the real starting point and direction for the design of the book reading experience,which are"serving the reader from experiential reading"and"expressing to the reader from receptive reading"respectively.

关 键 词：阅读体验 体验式阅读 接受式阅读 服务 表达 

分 类 号：TB472[一般工业技术—工业设计]