乡村振兴视域下农产品交互式智能包装设计研究  

Design of Interactive Intelligent Packaging for Agricultural Products in the Context of Rural Revitalization

作　　者：郭蕊蕊 姜媛媛[2] 周艳 GUO Rui-rui;JIANG Yuan-yuan;ZHOU Yan(School of Art and Design,Changzhou University,Jiangsu Changzhou 213146,China;School of Lifelong Education,Hohai University,Nanjing 210024,China;College of Art&Design,Nanjing Tech University,Nanjing 211899,China)

机构地区：[1]常州大学美术与设计学院,江苏常州213146 [2]河海大学终身教育学院,南京210024 [3]南京工业大学艺术设计学院,南京211899

出　　处：《包装工程》2023年第24期522-527,共6页Packaging Engineering

摘　　要：目的 围绕乡村振兴开展农产品包装设计,研究交互式智能包装在农产品包装上的创新应用。方法 针对农产品,以交互式智能包装设计为研究重点。首先,通过国内外相关文献、资料研究,对农产品包装设计的现状进行梳理,综述交互式智能包装的概念、特征、设计方法与原则;其次,利用案例法重点分析交互式智能包装在食品包装上的运用;最后,结合农产品包装设计的现状问题,为今后农产品应用交互式智能包装设计提出对策性的方法与设计方案。结果 交互式智能包装设计中的趣味性和互动性,满足了消费者对农产品在包装上的形式和功能以外的新诉求。借由交互式智能包装设计的科技性、互动性、传播性和创新性,让消费者和产品之间建立起了紧密联系,从而赋能农产品的价值提升。结论 交互式智能包装设计可以为乡村振兴提供一条好的路径。将交互式智能包装应用到农产品包装设计中,旨在更好地满足用户交互体验需求,从而更好地传播乡村品牌文化,提升特色农产品市场经济效益,助力乡村振兴。The work aims to design the agricultural product packaging around rural revitalization and explore the in-novative application of interactive intelligent packaging in agricultural products.Aiming at agricultural products,the in-teractive intelligent packaging design was taken as the research focus.A comprehensive review of Chinese and interna-tional literature and data was conducted to understand the current status of agricultural product packaging design and summarize the concepts,characteristics,design method and principles of interactive intelligent packaging.Subsequently,a case study analysis was employed to elucidate the application of interactive intelligent packaging in the food packaging industry.Finally,in light of the existing issues in agricultural product packaging design,strategic methods and design schemes were proposed for the future application of interactive intelligent packaging design in agricultural products.The interest and interactivity in interactive intelligent packaging design met the new demands of consumers for agricultural products beyond the form and function of packaging.Through the technological,interactive,communicative,and innova-tive aspects of intelligent packaging design,a robust connection between consumers and products was established,thereby enhancing the value of agricultural products.The interactive intelligent packaging design can offer an effective strategy for rural revitalization.The application of interactive intelligent packaging in agricultural product packaging design aims to fulfill user interaction experience requirements,thereby facilitating the dissemination of rural brand culture,augment-ing the market economic benefits of unique agricultural products,and contributing to rural revitalization.

关 键 词：乡村振兴 农产品 包装设计 交互式智能包装 

分 类 号：TB482[一般工业技术—包装工程]