基于劝导理论的儿童手部消毒产品设计  

A Study on the Design of Children’s Hand Disinfection Products Based on Persuasion Theory

作　　者：李翠玉 余曼 孙靖 刘锦铭 LI Cuiyu;YU Man;SUN Jing;LIU Jinming(School of Industrial Design,Hubei Univ.of Tech.,Wuhan 430068,China)

机构地区：[1]湖北工业大学工业设计学院,湖北武汉430068

出　　处：《湖北工业大学学报》2023年第6期107-112,共6页Journal of Hubei University of Technology

摘　　要：为解决3-6岁儿童洗手消毒行为较差、洗手消毒合格率低等问题,培养儿童良好的洗手消毒行为和提高其手部卫生意识,探究手部消毒产品设计策略。以劝导理论为基础,根据FBM行为模型,从行为的角度出发,遵循“搜集行为信息-探查行为痛点-制定劝导策略-设计方案实践”的逻辑思路,通过问卷调查、用户访谈以及实地观察法获取用户行为信息数据,分析儿童进行手部消毒行为的需求与痛点,进而制定劝导策略;依据策略进行具有劝导意义的儿童手部消毒产品创新设计;最后采用模糊综合分析评估设计方案优劣性。结果表明:该方法对于培养儿童良好的洗手消毒行为和自觉手部卫生意识是切实可行的。In order to solve the problems of poor handwashing and disinfection behavior and low handwashing and disinfection pass rate among children aged 3-6 years old,and to cultivate good handwashing and disinfection behavior and improve their hand hygiene awareness,we investigated hand disinfection product design strategies.Based on the persuasion theory,according to the FBM behavior model,we followed the logic of"collecting behavior information,investigating behavior pain points,developing persuasion strategy,and designing program practice",and obtained user behavior information data through questionnaires,user interviews,and field observations to analyze the needs and pain points of children’s hand sanitizing behavior.We analyzed the needs and pain points of children’s hand sanitizing behavior through questionnaire survey,user interviews,and field observations,and then developed a persuasion strategy;based on the strategy,we designed an innovative hand sanitizing product for children with persuasive meaning;finally,we used fuzzy comprehensive analysis to evaluate the advantages and disadvantages of the design solution.The results show that the application of persuasion theory to children’s hand sanitizing products shows that the method is practical and feasible for developing children’s awareness of good hand washing and hand hygiene.

关 键 词：产品设计 手部消毒 劝导理论 模糊综合分析 

分 类 号：TB472[一般工业技术—工业设计]