文旅融合视角下地域性旅游品牌形象设计探究  

Exploration of Regional Tourism Brand Image Design from the Perspective of Cultural and Tourism Integration

作　　者：李欣儒 LI Xinru(Neusoft Institute Guangdong,Foshan 528225,China)

机构地区：[1]广东东软学院,广东佛山528225

出　　处：《鞋类工艺与设计》2023年第23期24-26,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：随着经济的发展和人民精神文化需求的提升,文旅融合程度加深。从文旅融合视角探究地域性旅游品牌形象设计,旨在理解文旅融合内涵,把握设计原则,构建科学合理体系,增强文旅融合效果,推动地域性旅游业发展。应当突出地域性旅游品牌特征、展现地域文旅差异、强化创新感。建议运用艺术技能提高设计水平,利用新媒体环境扩大影响范围,为相关研究提供参考.With the development of the economy and the increasing spiritual and cultural needs of the people,the integration of culture and tourism is accelerating.Exploring the design of regional tourism brand image from the perspective of cultural tourism integration aims to understand the connotation of cultural tourism integration,grasp design principles,construct a scientific and reasonable system,enhance the effectiveness of cultural tourism integration,and promote the development of regional tourism industry.We should highlight the characteristics of regional tourism brands,showcase regional cultural and tourism differences,and strengthen the sense of innovation.Suggest using art to improve design level,leveraging the role of new media to expand the scope of influence,and providing reference for relevant research.

关 键 词：文旅融合 地域性旅游品牌形象 品牌设计 

分 类 号：J524[艺术—艺术设计]