基于红色基因传承的广东东江纵队纪念馆文创设计研究  

Research on cultural and creative design of Guangdong Memorial Hall of East River Column based on red gene inheritance

作　　者：赵佳[1] Zhao Jia(Dongguan Polytechnic,Dongguan 523808,China)

机构地区：[1]东莞职业技术学院,广东东莞523808

出　　处：《纺织报告》2023年第11期75-79,共5页

基　　金：广东省教育厅2021年度青年创新项目“传承粤港澳大湾区红色基因的文创设计研究—以广东东江纵队纪念馆文创设计为例”(2021WQNCX226);2023年度东莞市哲学社会科学规划课题“文旅融合背景下东莞红色文创IP构建及产品优化设计研究”(2023CG47)阶段性成果。

摘　　要：红色文化是中华优秀文化的重要组成部分,红色文创产品设计与推广是传播红色文化的重要途径。文章概述了粤港澳大湾区红色文化传承与文创设计的背景,总结了广东东江纵队纪念馆红色文化传承与文创设计的现状,提出了广东东江纵队纪念馆文创设计思路与原则,并结合设计实践分析了文创设计元素的提取及深层次文化内涵的挖掘,为后续广东东江纵队红色文创产品设计相关理论研究与设计实践提供了借鉴。Red culture is an important component of Chinese excellent culture,and the design and promotion of red cultural and creative products are important ways to spread red culture.This paper outlines the background of red cultural inheritance and cultural and creative design in the Guangdong Memorial Hall of East River Column,summarizes the current situation of red cultural inheritance and cultural and creative design in the Guangdong Memorial Hall of East River Column,and proposes the ideas and principles of cultural and creative design for the Guangdong Memorial Hall of East River Column,and combines with design practice,analyzes the extraction of cultural and creative design elements and the excavation of deep cultural connotations,providing reference for the subsequent theoretical research and design practice of red cultural and creative product design in Guangdong East River Column.

关 键 词：红色基因 东江纵队 纪念馆 文创设计 

分 类 号：G12[文化科学]