当代青年“不消费”群体的认同过程与形成机制研究——基于消费社会学视角的分析  

Research on the Process of Identification and Formation Mechanism of Contemporary Youth “not to consume” groups

作　　者：杜灵杰 胡忠魁 DU Ling-jie;HU Zhong-kui(School of Sociology and Law,Shanxi Normal University,Taiyuan 030031,China)

机构地区：[1]山西师范大学社会学与法学学院,山西太原030031

出　　处：《山西青年职业学院学报》2023年第3期5-11,共7页Journal of Shanxi Youth Vocational College

基　　金：2022年度山西师范大学研究生创新项目“Z世代吝啬群体现象研究——基于鲍德里亚消费理论的分析”(项目编号:2022XSY033)的部分成果。

摘　　要：学界对青年消费现象的研究多聚焦于炫耀和符号消费,相对地忽略了对节俭消费、极简消费的研究。从消费社会学视角出发,基于结构化访谈的结果,探讨当代青年“不消费”群体的认同过程以及形成机制。研究发现,个体通过类别化、身份认同和流动建构获得群体认同。个体行为被纳入集体行动进行情感表达,实现情感诉求。当代青年“不消费”群体的产生是社会焦虑扩张、群体关系性消费变迁以及个人消费观念转变的结果。在高速流动的社会中,当代青年逐渐展现出对消费社会的反思以及对自身消费的控制力。Under the background of showing off and symbol consumption becoming the mainstream of the study of consumption phenomenon for young people,the study of frugal and minimalist consumption is relatively ignored.Based on structured interviews and from a consumer sociology perspective,this study explores the identification processes and formation mechanisms of the“not to consume”group of youthful people.It has been found that individuals acquire group identity through categorization,identity recognition,and mobility construction and that individual actions are incorporated into collective actions to express emotions and achieve emotional demands.This group is the result of the expansion of social anxiety,changes in group relational consumption,and changes in individual consumption perceptions.In a rapidly mobile society,youthful consumers are exhibiting their own reflexes and control over their consumption.

关 键 词：青年 不消费 节俭主义 极简主义 

分 类 号：C913.5[经济管理]