山西古城类景区旅游发展对策研究——以忻州古城、太原古县城为例  

Research on Tourism Development of Ancient Cities in Shanxi:Take Xinzhou Anient City and Taiyuan Anient County as Example

作　　者：郭艳萍[1] GUO Yan-ping(Shanxi Tourism Vocational College,Taiyuan 030031,China)

机构地区：[1]山西旅游职业学院,山西太原030031

出　　处：《山西青年职业学院学报》2023年第3期94-97,共4页Journal of Shanxi Youth Vocational College

摘　　要：山西古城类旅游景区数量众多。以忻州古城、太原古县城为代表的新晋古城在政府重视、业态开发、文旅融合、运营创新、营销宣传等方面积累了成功经验,同时,也存在游览项目宣传解说不全面、文保资源开发利用不到位、与周边景区联动不紧密等问题。基于此,应提升服务质量、构建大旅游格局、科学规划古城业态、转变古城发展思维、提升解说质量、促进文化传播等为抓手,促进山西古城类旅游景区高质量发展。There are numerous ancient cities in Shanxi.The newly established ancient cities,represented by Xinzhou ancient city and Taiyuan ancient county,have accumulated successful experience in various aspects such as government attention,business development,cultural and tourism integration,operational innovation and marketing promotion.At the same time,there are problems such as incomplete promotion and interpretation of tourism projects,inadequate development and utilization of cultural and cultural protection resources,and weak links with surrounding scenic spots.To promote the high-quality development of Shanxi’s ancient city tourist attractions,it is necessary to improve the quality of services,construct a large-scale tourism model,scientifically plan the business format of ancient cities,transform ancient development thinking,improve the quality of interpretation and promote cultural dissemination.

关 键 词：古城类景区 忻州古城 太原古县城 旅游发展 

分 类 号：F592.7[经济管理—旅游管理]