大视觉下的视觉识别系统综合设计  

Comprehensive Design of Visual Recognition System under Large Vision

作　　者：万文瑞 WAN Wenrui(School of Art and Design,Guangdong Industry Polytechnic,Guangzhou 510300,China)

机构地区：[1]广东轻工职业技术学院艺术设计学院,广东广州510300

出　　处：《广东轻工职业技术学院学报》2023年第6期76-80,共5页Journal of Guangdong Industry Polytechnic

摘　　要：随着时代的快速发展,企业、传媒和设计的需求都发生了很大的变化,因此,视觉识别系统(Visual Identity System,简称:VI)设计必须重新定义。VI设计不同于单纯的平面视觉体系,而是外延不断拓展,内涵不断深化,形成的一整套综合的视觉识别体系。如今,VI的本质不再是一个标志应用系统,而是“大视觉”下的VI形象综合设计。VI设计不是机械地对VI清单进行设计,而是需要对品牌文化进行更深的解读,所有的设计项目都应围绕品牌文化、品牌调性的需要进行设计。With the rapid development of the times,the needs of enterprises,media and design have changed greatly.Therefore,the design of visual recognition system(VI)must be redefined.VI design is different from the simple plane vision system,but the extension continues to expand and the connotation continues to deepen,forming a set of comprehensive visual recognition system.Nowadays,the essence of VI is no longer a logo application system,but a comprehensive design of VI image under“large vision”.VI design is not a mechanical design of the VI list,but a deeper interpretation of brand culture.All design projects should be designed around the needs of brand culture and brand tone.

关 键 词：VI设计 再定义:大视觉 综合设计 

分 类 号：G206[文化科学—传播学]