高校图书馆问题导向的阅读推广模型构建与实施  

Construction and Implementation of Problem-Oriented Reading Promotion Model in University Library

作　　者：史欣卉 徐坤[1] 张曾昱[1] Shi Xinhui;Xu Kun;Zhang Zengyu

机构地区：[1]吉林医药学院图书馆

出　　处：《图书馆学研究》2023年第11期87-93,50,共8页Research on Library Science

基　　金：吉林省教育厅人文社科研究项目“基于情志相胜法的阅读处方服务智能推送平台构建研究”(项目编号:JJKH20210511SK)的研究成果之一。

摘　　要：阅读推广对大学生综合素质提升具有重要作用,已成为高校图书馆研究的热门课题。探索提高大学生参与阅读推广的积极性及忠诚度的有效方法是提升阅读推广活动效果的关键。文章基于三元交互理论、自我效能理论,构建问题导向的阅读推广模型,并以手机依赖问题为导向,综合考虑个人、环境、行为的交互作用,组织阅读践行活动,激发读者需求,以此验证模型的效用。结果表明,问题导向的阅读推广活动对降低学生手机依赖具有较好效果,能够提升大学生参与阅读推广积极性及忠诚度,并使“读书能够解决问题”的理念被参与者认同,参与者阅读的内在需求因素被较好地激发。问题导向的阅读推广模式对促进大学生阅读形成良性循环、提升阅读推广实效具有一定的参考作用。Reading promotion plays an important role in improving the comprehensive quality of college students and has become a hot topic of research in university libraries.Exploring effective methods to enhance the enthusiasm and loyalty of college students in participating in reading promotion is the key to enhancing the effectiveness of reading promotion activities.Based on the theory of ternary interaction and self-efficacy,the article constructs a problem-oriented reading promotion model.With the issue of mobile phone dependence as the guide,it comprehensively considers the interaction of individuals,environment,and behavior,organizes reading practice activities,stimulates readers'needs,and verifies the effectiveness of the model.The results indicate that problem-based reading promotion activities have a good effect on reducing students'dependence on mobile phones,enhancing their enthusiasm and loyalty to participate in reading promotion,and enabling the concept of“reading can solve problems”to be recognized by participants.The intrinsic needs of participants in reading are well stimulated.The problem-based reading promotion model has a certain reference role in promoting a virtuous cycle of college students'reading and improving the effectiveness of reading promotion.

关 键 词：阅读推广 问题导向阅读 大学生 高校图书馆 

分 类 号：G258.6[文化科学—图书馆学] G252.17