云南省农户绿色农业生产意愿与行为悖离研究  

Research on the Deviation of Farmers’Willingness and Behavior in Green Agriculture Production in Yunnan Province

作　　者：易昌民 付伟 施辉爽 YI Changmin;FU Wei;SHI Huishuang(School of Economics and Management,Southwest Forestry University,Kunming 650224,China)

机构地区：[1]西南林业大学经济管理学院,云南昆明650224

出　　处：《云南农业大学学报（社会科学版）》2024年第1期84-92,共9页Journal of Yunnan Agricultural University(Social Science)

基　　金：国家自然科学基金项目“异质性视角下西部家庭消费间接碳排放的时空演变与驱动机制研究”(72264035);云南省哲学社会科学创新团队项目“云南森林生态产品价值实现理论与实践研究”;云南省教育厅科学研究基金项目“云南省家庭间接碳排放地区差异与环境规制优化研究”(2023Y0803)。

摘　　要：为缓解农户绿色农业生产意愿与行为的悖离,基于云南省437份农户绿色农业生产意愿与行为的问卷调研数据,构建二元Logit模型分析各变量对农户绿色农业生产意愿与行为悖离的原因及其影响因素,进一步利用ISM模型对影响因素的内在逻辑层次关系进行分析。结果表明:(1)农户对绿色农业生产的意愿普遍较高,但实际行为落后于意愿水平,悖离率高达43.5%。(2)绿色农业生产的意愿和行为是复杂的,其6个层面对农户绿色农业生产都起着至关重要的作用。(3)悖离影响因素的内在逻辑层次关系为:表层因素(农户绿色农业认知)直接驱动农户绿色农业生产意愿与行为发生悖离,受到中间层间接因素(农户农业生产、农户绿色农业认知、社会政策导向、风险感知与预测、教育宣传与培训)的影响,中间层间接因素受到深层根源因素(农户个人特征)的影响。建议进一步加强农业绿色化发展来促进农户绿色生产意愿转变为行为。In order to alleviate the deviation of farmers’green agricultural production willingness and behavior,based on the questionnaire survey data of 437 farmers’green agricultural production willingness and behavior in Yunnan Province,a binary Logit model was constructed to analyze the reasons why each variable affects the farmers’green agricultural production willingness and behavior,and its influencing factors,and further used the ISM model to analyze the internal logical hierarchical relationship of the influencing factors.The results showed that:(1)The willingness of farmers to green agricultural production was generally high,but the actual behavior lags behind the level of willingness,and the deviation rate was as high as 43.5%.(2)The willingness and behavior of green agricultural production were complex,and its six levels played a vital role in farmers’green agricultural production.(3)The internal logical hierarchical relationship of the influencing factors of deviation was as follows:surface factors(farmers’green agricultural cognition)directly drove farmers’green agricultural production willingness and behavior to deviate,and were influenced by intermediate indirect factors(farmers’agricultural production,farmers’green agricultural cognition,social policy orientation,risk perception and prediction,education and training),and indirect factors in the middle layer were affected by deep root factors(personal characteristics of farmers).It is necessary to further strengthen the development of agricultural greening to promote the transformation of farmers’green production willingness into behavior.

关 键 词：意愿与行为 悖离 Logit-ISM模型 绿色农业生产 

分 类 号：F327[经济管理—产业经济]