发动机PI理论的设计策略与研究  

Design Strategy and Research of Engine PI

作　　者：周连超 蒋红斌 尹召阳 卢佩宜 梁小量 Zhou Lian-chao;Jiang Hong-bin;Yin Zhao-yang;Lu Pei-yi;Liang Xiao-liang(Weichai Power Co.,Ltd.,Shandong Weifang 261061;Tsinghua University,Beijing 10084,China)

机构地区：[1]潍柴动力股份有限公司,山东潍坊261061 [2]清华大学,北京10084

出　　处：《内燃机与配件》2023年第23期17-21,共5页Internal Combustion Engine & Parts

基　　金：潍柴动力股份有限公司与清华大学校企合作科技项目(项目编号:WCDL-GH-2022-0107)。

摘　　要：当前企业工业设计的发展已走过20余载,设计理论及理念层出不穷,为满足潍柴从单一的产品线向全系列、全领域开发体系转型及迈向高端的需要,亟需引入PI(Product Identity)设计创新手段。为全面构建潍柴PI产品形象,通过采用企业文化分析、涂装分析及视线追踪的实验方法,提取关键文化、关键涂装及关键零部件。从发动机“产品外观提升”到“产品识别构建”转变,并延伸到企业设计战略层面,形成了潍柴产品家族化的识别特征。构建了基于PI理论的发动机表达模型及策略,不仅为不同系族产品的品牌化识别提出了新的设计方法,而且为现代企业发展理念及产品认知科学发展提供了实践参考。At present,the development of enterprise industrial design has gone through more than 20 years,Various design theories and concepts were proposed,In order to meet the needs of Weichai engine development in the process of transformation from a single product line to a full-series and full-field development system,it is necessary to introduce PI(Product Identity)design innovation methods,and meet the strategic positioning needs of enterprises towards high-end.In order to comprehensively build the product image of Weichai PI.Through the use of corporate culture analysis,coating analysis and gaze tracking experimental methods,key culture,key coating and key components are extracted.From engine"product appearance improvement"to"product identity construction"transformation,and extended to the level of corporate design strategy,which formed the identification characteristics of Weichai product family.The engine expression model and strategy based on PI theory are constructed,which not only proposes a new design method for the brand identification of different family products,but also provides a practical reference for the development concept of modern enterprises and the construction of product cognitive science.

关 键 词：发动机 PI构建 设计策略 族系化 

分 类 号：TK422[动力工程及工程热物理—动力机械及工程]