北京市设施蔬菜营销渠道建设思路和做法  

Ideas and Practices for Construction of Facility Vegetable Marketing Channels in Beijing City

作　　者：张辉鑫 唐朝 芦天罡 刘胤池 王剑 肖帅 赵志强 韩若兰 ZHANG Huixin;TANG Chao;LU Tiangang;LIU Yinchi;WANG Jian;XIAO Shuai;ZHAO Zhiqiang;HAN Ruolan(Beijing Digital Agriculture and Rural Promotion Center,Beijing 100083,China;Beijing Agricultural Product Quality and Safety Center,Beijing 100020,China;Changping District Agriculture and Rural Affairs Center of Beijing,Beijing 100083,China)

机构地区：[1]北京市数字农业农村促进中心,北京100083 [2]北京市农产品质量安全中心,北京100020 [3]北京市昌平区农业农村事务中心,北京102200

出　　处：《农业工程》2023年第9期35-37,共3页AGRICULTURAL ENGINEERING

基　　金：北京市数字农业创新团队项目资助(BAIC10-2023)。

摘　　要：销售渠道不顺畅是北京市设施蔬菜产业集群建设着力解决的问题之一。瞄准北京市设施蔬菜营销渠道建设,分析了存在的主要问题,通过建立品牌数字化管理与服务体系,提升园区标准化、数字化生产水平,发展灵活多样电商模式,挖掘线上线下营销潜力等方式,完善设施蔬菜线上线下融合销售渠道,并对下一步工作进行了展望。Unsmooth marketing channels are one of problems that Beijing's facility vegetable industry cluster construction focuses on solving.Construction of marketing channels for facility vegetables in Beijing was targeted,main problems that exist were analyzed.A brand digital management and service system was established to improve standardization and digital production level of the park,develop flexible and diverse e-commerce models,tap into potential of online and offline marketing,and improve integrated sales channels of facility vegetables online and offline.Prospects for next steps of work have been provided.

关 键 词：设施蔬菜 产业集群 营销渠道 数字化管理 北京优农 

分 类 号：S126[农业科学—农业基础科学]