直播经济规范发展和监管  

Regulated Development and Regulation of the Live Streaming Economy

作　　者：李泽众 沈开艳[1] 卢颖 张伯超 Li Zezhong;Shen Kaiyan;Lu Ying;Zhang Bochao

机构地区：[1]上海社会科学院,200020 [2]上海市市场监督管理局,200032

出　　处：《科学发展》2023年第12期79-87,共9页Scientific Development

摘　　要：互联网直播平台企业监管部门要贯彻服务型监管理念,创新监管模式,着力推进“互联网+监管”系统,针对不同细分领域、不同规模、不同发展阶段的互联网直播平台企业,制定精准化的监管和服务措施,通过管理和技术创新,持续提升企业的监管服务水平,同时针对恶性竞争等不良现象,加强监管和舆论引导,为互联网直播平台企业健康创新发展保驾护航。Internet live platform enterprise regulators should implement the concept of service-oriented supervision,innovative supervision mode,efforts to promote the“internet+supervision”system,for different segments,different sizes,different stages of development of the Internet live platform enterprises to develop accurate supervision and service measures,through management and technological innovation to continue to improve the level of supervision and service of enterprises,while strengthening supervision and public opinion guidance for the malignant phenomenon of vicious competition and other bad phenomena,for the healthy and innovative development of the Internet live platform enterprises to escort.

关 键 词：直播经济 市场监管 规范发展 

分 类 号：F713.365[经济管理—产业经济]