数字反哺:农村老年群体的短视频实践研究——基于中部地区B村的学术考察  

Short Video Practice of Rural Elderly Groups from the Perspective of Digital Feedback:An Academic Investigation Based on Village B in the Central Region

作　　者：赵红勋 史可凡 Zhao Hongxun;Shi Kefan(Henan University)

机构地区：[1]河南大学新闻与传播学院 [2]河南大学影视艺术研究所,河南开封475001

出　　处：《新闻与传播评论》2024年第1期93-105,共13页Journalism & Communication Review

基　　金：国家社会科学基金一般项目(23BXW092)。

摘　　要：随着智能手机的普泛化渗透,农村老年群体的日常实践逐渐被短视频所裹挟。然而,农村老年群体仍属于数字技术实践的弱势群体,需借助数字反哺的话语逻辑来接洽其短视频的实践意义。在数字反哺理论的观照下,通过参与式观察、深度访谈和叙事分析等研究方法,考察中部地区B村老年群体的短视频实践问题。研究发现:接入、技术和文化是农村老年人短视频实践的三重反哺类型;反哺场域以家庭代际为核心主体,辅以趣缘社群的关系接连;娱乐、实用和社交构成了老年人短视频反哺的重要内容;反哺层次主要表现为浅层次参与;虽然老年人短视频实践的数字反哺存在浅层次、机械化、模式化等问题,但短视频实践作为反哺的初步成果为农村老年人的社会参与,甚至是乡村振兴发展注入了新的生机活力,为平衡当代社会的数字化与老龄化之间的内在冲突做出了贡献。With the pervasive penetration of smartphones,the rural elderly spend more time in watching short videos.However,in the digital practice,they are still in disadvantaged position and need to use the discourse logic of digital feedback to connect their practice of short video.Under the view of digital feedback theory,the article examines the issue of short video practice of the elderly group in Village B in the central region through the research methods of participatory observation,in-depth interview and narrative analysis,and finds that access,technology and culture are feedback of the rural elderly’s short video practices.The feedback takes family intergenerational as the core subject,supplemented by the relationship connection of interesting communities.Entertainment,utility and socialization constitute the important contents of the elderly’s short video feedback,which is superficial.The digital feedback of short video practices of the elderly have problems such as superficiality,mechanization and schematization,but short video practices which are the initial results of feedback bring new vitality to the social participation of rural elderly and even the rural revitalization.It also contributes to balancing the inherent conflict between digitalization and aging in contemporary society.

关 键 词：数字反哺 老年群体 媒介实践 短视频 乡村社会 

分 类 号：G206[文化科学—传播学]