转型、整合与“新闻+”:中国媒体融合的三种在地化实践  

Transformation,Integration,and "News+":Three Localized Practices of Media Convergence in China

作　　者：赵瑜 周江伟 Zhao Yu;Zhou Jiangwei(College of Media and International Culture,Zhejiang University)

机构地区：[1]浙江大学传媒与国际文化学院,浙江杭州310058

出　　处：《新闻界》2023年第11期4-11,22,共9页Journalism and Mass Communication

基　　金：国家社科基金一般项目“人工智能时代的传播伦理与治理框架研究”(20BXW103)。

摘　　要：通过对政策话语和代表性案例的分析,本文发现中国媒体融合主要孕育出三种在地化实践:转型、整合、“新闻+”,它们分别代表着不同的政策焦点和实践向度。具体而言,在政策语境中,媒体融合最初被阐释为传统媒体向新型媒体的转型,互联网化和媒体创新是其核心要义。随着县级媒体融合的全面推进,中国媒体横向整合资源组建融媒体中心,纵向成立区域一体化平台,逐步成为主导性实践模式。在政策理念、行动传统和现实考量的三重因素下,基层媒体融合也带动了“新闻+”的实践形式,媒体进一步扩展自身业务范围进而融于更广泛的社会生活,而这正是媒体融合面向深度媒介化社会展开的前瞻性探索。Looking back at the decade of China's media convergence,we have analyzed the policy discourse and representative cases,and found that China's media convergence has spawned three types of localized practices:transformation,integration,and"news+",which represent different policy focuses and practice orientations,respectively.Specifically,in the policy context,media convergence was initially interpreted as the transformation of traditional media into new media,and Internetization and media innovation were its core elements.With the comprehensive promotion of county-level media convergence,the importance of resource integration and intensive development has been highlighted.The construction of county-level media integration centers has given rise to vertical and horizontal integration and connection among media organizations.Under the three factors of policy concepts,action traditions and practical considerations,grassroots media convergence has also led to the practice of"news+",whereby the media expand their own scope of business to integrate into the wider social life,which is a forward-looking exploration of media convergence based on a deeply mediatizedsociety.

关 键 词：媒体融合 媒体数字转型 媒介化社会 

分 类 号：G210[文化科学—新闻学]