恒天立信:打造口碑载道世界一流的纺织染整机械品牌--专访恒天立信集团总经理陈鹏  

CHTC Fong’s:Building a world-class textile dyeing and finishing machinery brand Interview with Chen Peng,General Manager of CHTC Fong’s Group

作　　者：盖佳 

机构地区：[1]不详

出　　处：《China Textile》2023年第6期48-51,共4页中国纺织（英文版）

摘　　要：印染是纺织产业链中极为重要的一环,也是价值提升的重要发力点。作为全球染整设备顶尖技术的持有者,近年来,恒天立信以全面落实振兴纺机三年行动方案为目标,立足数字化、绿色化等产业需求,从新品研发、市场营销、提质增效等方面持续发力,生产经营和内部改革均呈现了良好的势头。恒天立信集团总经理陈鹏告诉记者:“近年来,公司持续加大研发投入力度,加大科研人才的引进力度,今年以来研发费用同比增长了48.81%,研发投入强度同比增长了2.95%。与此同时,公司采取灵活务实的营销策略,打好“营销+服务”的组合拳,多措并举、每单必争,今年以来定型机和水流机国内中高端市场占有率显著提高。”Founded in 1963,CHTC Fong’s Group(formerly Fong’s National Engineering Co.Ltd.)set up dyeing and finishing machinery,the stainless steel trading and stainless steel castings manufacturing businesses.It is one of the few dyeing and finishing equipment suppliers in the world that can provide complete“pretreatment,dyeing and finishing”.As the holder of the world’s top technology in dyeing and finishing equipment,in recent years,CHTC Fong’s has aimed to fully implement the three-year action plan to revitalize the textile machinery,based on the needs of industries such as digitalization and greening,focusing on new product research and development,marketing,quality and efficiency improvement.Both production operations and internal reforms have shown good momentum.

关 键 词：恒天 研发费用 价值提升 产业需求 染整设备 科研人才 市场占有率 营销策略 

分 类 号：F426.4[经济管理—产业经济]