网络文学作品的漫画化及其衍生开发研究  

Research on the Cartonization of Net Literature and Its Derivative Development

作　　者：朱明璐 ZHU Minglu(Jiangxi Science and Technology Normal University,Nanchang 330000,Jiangxi,China)

机构地区：[1]江西科技师范大学,江西南昌330000

出　　处：《玩具世界》2023年第6期11-13,共3页Toys World

基　　金：省级课题“泛娱乐时代网络文学IP的开发与运营研究”(SKL-2022-1453)。

摘　　要：泛娱乐时代文化产业要想有所突破,需借助现代化产业集群。网文IP以其成熟的体系和庞大的粉丝基础为国产动漫的发展提供了新的方向。文章阐释了泛娱乐时代动漫产业的发展现状和趋势,分析了网络文学作品漫画化IP产业的商业路线及发展空间,提出了网络文学作品漫画化产业的发展策略。In the era of pan-entertainment,if the cultural industry wants to make a breakthrough,it needs to rely on modern industrial clusters.Net literature IP provides a new direction for the development of domestic animation with its mature system and huge fan base.This paper explains the development status and trend of the animation industry in the era of pan-entertainment,analyzes the business route and development space for the IP industry based on cartoonized net literature,and puts forward development strategies for the industry based on cartoonized net literature.

关 键 词：网络文学 漫画化 国产动漫 衍生开发 

分 类 号：I206.7[文学—中国文学]