非物质文化遗产旅游价值链高端延伸的驱动机理研究  

On the Driving Mechanism of the High-end Extension of the Intangible Cultural Heritage Tourism Value Chain

作　　者：敖双庆 AO Shuangqing(Yunnan University of Finance and Economics,Kunming 650221,Yunnan,China)

机构地区：[1]云南财经大学旅游文化产业研究院,云南昆明650221

出　　处：《四川旅游学院学报》2024年第1期89-94,共6页Journal of Sichuan Tourism University

基　　金：云南财经大学研究生创新基金项目“少数民族地区非物质文化遗产活化与旅游空间生产协同演化机理研究”,项目编号:2023YUFEYC115。

摘　　要：非物质遗产是国家和地区的宝贵财富。非遗产业与旅游业有着共同发展、相互促进的内在关系,因此具备价值链融合和高端延伸的条件。驱动非遗旅游价值链高端延伸,是实现非遗旅游转型升级、高质量发展的有效途径。研究基于价值链理论和推—拉理论,应用扎根理论研究方法范式从57篇期刊论文中识别影响非遗旅游价值链高端延伸的驱动因子,构建非遗旅游价值链高端延伸的驱动机制模型,分析各驱动系统的作用机理,提出针对非遗旅游价值链高端延伸的有效路径,以期提升非遗旅游核心价值和产业竞争力。Intangible cultural heritage(ICH)is a national and regional treasure.Tourism industry and ICH culture industry have the intrinsic relationship of common development and mutual promotion,thus creating chances for value chain integration and high-end extension.Driving the high-end extension of the ICH tourism value chain is an effective way to realize the transformation,upgrading and high-quality development of ICH tourism.Based on the value chain theory and push-pull theory,this paper applies the grounded theory paradigm to identify the driving factors affecting the high-end extension of the ICH tourism value chain from 57 journal articles.The paper develops a model that drives the high-end extension of the ICH tourism value chain.It examines the operation of each driving system and puts forward a useful approach for promoting the high-end extension of the ICH tourism value chain.The objective is to enhance the core value and the industrial competitiveness of ICH tourism.

关 键 词：非物质文化遗产旅游 价值链 高端延伸 

分 类 号：F590[经济管理—旅游管理]