加快建设全国统一大市场进程中的体育服务业发展  

Development of Sports Service Industry in the Process of Accelerating the Construction of A Unifi ed National Market

作　　者：刘家韵 吴香芝 王明伟 LIU Jia-yun;WU Xiang-zhi;WANG Ming-wei(Graduate School,Wuhan Sports University,Wuhan 430079,China;School of Physical Education,Jiangsu Normal University,Xuzhou 221116,China;School of Physical Education,China University of Mining and Technology,Xuzhou 221116,China)

机构地区：[1]武汉体育学院研究生院,武汉430079 [2]江苏师范大学体育学院,江苏徐州221116 [3]中国矿业大学体育学院,江苏徐州221116

出　　处：《体育文化导刊》2023年第12期82-88,共7页Sports Culture Guide

基　　金：教育部人文社会科学规划基金项目(23YJA890035);江苏省社会科学基金项目(23TYB009)。

摘　　要：运用文献资料、实地考察和逻辑分析等方法,探究加快建设全国统一大市场进程中的体育服务业发展价值和困境,并提出发展路径。价值:助力行业转型升级,推动构建现代化要素体系,实现融合创新。困境:市场环境中不良因素的遏制,服务要素难以协同推进,服务转型升级动能不足。路径:规范市场行为,推进市场公平统一;协同推进,构建现代服务要素体系;多措并举,培育新动能;满足多样化消费,实现国内消费大循环。By using the methods of literature review,field investigation and logical analysis,this paper explored the development value and difficulty of sports service industry in the process of accelerating the construction of a unified national market,and put forward the development path.Value:It helps the transformation and upgrading of the industry,promotes the construction of a modern element system,and achieves integration and innovation.Difficulty:The adverse factors in the market environment are hindering,service elements are difficult to promote synergistically,and service transformation and upgrading have insufficient momentum.Path:We should regulate market behavior and promote market fairness and unity,work together to build a modern service element system,take multiple measures to foster new growth drivers,and meet the needs of diversified consumption to realize the great cycle of domestic consumption.

关 键 词：体育经济 体育服务业 加快建设全国统一大市场 

分 类 号：G812[文化科学—体育学]