智能技术赋能体育传媒产业研究  

Intelligent Technology Empowering Sports Media Industry

作　　者：兰帅辉 张麟 LAN Shuai-hui;ZHANG Lin(School of Journalism and Communication,Beijing Sport University,Beijing 100084,China)

机构地区：[1]北京体育大学新闻与传播学院,北京100084

出　　处：《体育文化导刊》2023年第12期96-103,共8页Sports Culture Guide

基　　金：国家社会科学基金重大项目(20ZDA058)。

摘　　要：运用文献资料、案例分析等方法,探究智能技术赋能体育传媒产业发展。智能技术赋能体育传媒产业发展逻辑:变革产业格局,拓展业态边界;优化盈利模式,提升行业效率;创新内容模式,重构生产流程。困境:舆论引导与数据安全面临风险,科技发展与算法机制受到限制,优质产品与价值取向存在失范,身体身份与消费需求可能异化。策略:政策保障与他治自治实现风险规避,培养人才与人机协同促进科技进步,理念转变与价值倡导实现信息优化,以人为本与权益维护满足消费需求。By using the methods of literature review and case analysis,this paper explored the development of sports media industry enabled by intelligent technology.The logic of intelligent technology empowering the development of sports media industry:It changes the industrial pattern and expands the boundaries of business formats.It optimizes the profit model and improves the efficiency of the industry.It innovates content models and restructures production processes.Dilemma:Public opinion guidance and data security are at risk,scientific and technological development and algorithmic mechanisms are limited,quality products and value orientation are abnormal,and physical identity and consumer demand may be alienated.Strategy:Policy guarantee and heteronomy-autonomy should achieve risk avoidance,talent cultivation and human-machine collaboration should promote technological progress,conceptual transformation and value advocacy should achieve information optimization,and people-oriented and rights protection should meet consumer needs.

关 键 词：体育经济 体育传媒产业 智能技术 体育传媒 

分 类 号：G812[文化科学—体育学] G206