基于文化表征评价方法的文创产品设计研究  

RESEARCH ON CULTURAL AND CREATIVE PRODUCT DESIGN BASED ON CULTURAL REPRESENTATION EVALUATION METHODS

作　　者：李志春[1] 张若满 李日辉 LI ZHICHUN;ZHANG RUOMAN;LI RIHUI

机构地区：[1]内蒙古科技大学建筑与艺术设计学院 [2]内蒙古医科大学

出　　处：《设计》2023年第23期18-21,共4页Design

基　　金：2024年度内蒙古自治区高等学校青年科技人才发展项目(青年科技英才)(NJYT24048);2023年内蒙古自治区高等教育专项资金学科建设项目“设计学提质培育学科建设”。

摘　　要：以文创产品的文化表征评价为切入点,展开文创产品正向评价与反向优化的设计研究,旨在提升文创产品设计与开发的有效性,实现文化的传承与创新应用。运用使用文化表征评价方法,以“蒙古包空气净化器”文创产品为例,从评价指标选取、文化解析、评价方法、文化表征匹配度计算和统计分析等方面对其进行积极评价。并运用评价结果进行反向优化设计,以提升该文创产品的文化内涵。优化产品设计。以“蒙古包空气净化器”的文化表征评价研究,验证了“文创产品文化表征评价方法”的可行性,为文创产品度量文化表征度和优化设计提供了新的方法、丰富了相关设计评价理论。To take the cultural representation and evaluation of cultural and creative products as the starting point,to carry out the design research of positive evaluation and reverse optimization of cultural and creative products,aiming to improve the effectiveness of the design and development of cultural and creative products,and realize the inheritance and innovative application of culture.Using the evaluation method of cultural representation,taking the cultural and creative products of"Yurt Air Purifier"as an example,they were positively evaluated from the aspects of evaluation index selection,cultural analysis,evaluation methods,cultural representation matching degree calculation and statistical analysis.The evaluation results were used to carry out reverse optimization design to enhance the cultural connotation of the cultural and creative product.Is optimized product design.The cultural representation evaluation research of"yurt air purifier"verifies the feasibility of the"cultural representation evaluation method of cultural and creative products",provides a new method for measuring cultural representation and optimal design of cultural and creative products,and enriches the relevant design evaluation theory.

关 键 词：文创产品 文化表征评价方法 评价指标 正向评价 反向优化设计 

分 类 号：TB472[一般工业技术—工业设计]