全民健身意识对参与健身俱乐部的影响研究——基于收入水平的调节及会员价格的中介作用  

A Study on the Impact of National Fitness Awareness on Participating in Fitness Clubs-Based on the Adjustment of Income Level and the Mediation of Member Prices

作　　者：赵仁达 王相英[1] ZHAO Ren-da;WANG Xiang-ying(School of Physical Education,Shandong Normal University,Jinan 250399,China)

机构地区：[1]山东师范大学体育学院,山东济南250399

出　　处：《浙江体育科学》2024年第1期60-66,共7页Zhejiang Sport Science

摘　　要：目的:健康问题是社会发展重点关注的问题,健身俱乐部对国民健康促进具有重要影响,研究基于收入水平的调节及会员价格的中介作用,全民健身意识对参与健身俱乐部的影响进行研究,为健身俱乐部优化经营奠定基础。方法:利用问卷调查法进行调查研究,利用相关、线性回归以及结构方程模型进行具体影响关系分析。结果:自变量健身意识与因变量参与健身俱乐部情况产生显著的正向影响关系。收入水平对全民健身意识对参与健身俱乐部的影响,具有调节作用。会员价格对全民健身意识对参与健身俱乐部的影响体现出部分中介作用。结论:在收入水平调节和会员价格的部分中介作用下,健身意识正向影响参与健身俱乐部。Purpose:Health issues are a key concern for social development,and fitness clubs have a significant impact on promoting national health.This study is based on the moderation of income levels and the mediating role of member prices.The impact of national fitness awareness on participating in fitness clubs is studied,laying a foundation for optimizing the operation of fitness clubs.Method:Conduct survey research using the questionnaire survey method and analyze specific impact relationships using correlation,linear regression,and structural equation models.Result:A significant positive correlation existe between the independent variable fitness awareness and the dependent variable participation in fitness clubs.The impact of income level on the awareness of national fitness and participation in fitness clubs has a moderating effect.The impact of member prices on the awareness of national fitness and participation in fitness clubs reflects a partial mediating effect.Conclusion:Under the partial mediating effect of income level adjustment and member prices,fitness awareness positively affects participation in fitness clubs.

关 键 词：健身意识 健身俱乐部 收入水平 会员价格 

分 类 号：G80-05[文化科学—运动人体科学]