以点翠非遗工艺配饰为核心的消费调研及市场推广探析  

Consumer Research and Market Promotion Analysis with Kingfisher Feather Art Cultural Heritage Craft Accessories as the Core

作　　者：姚云鹤[1,2,3] 贾若天 张若男 温馨 濮瑞凝 王梦晖 YAO Yunhe;JIA Ruotian;ZHANG Ruonan;WEN Xing;PU Ruining;WANG Menghui(National Engineering Research Center of Clean Technology in Leather Industry,Sichuan University,Chengdu 610065,China;Key Laboratory of Leather Chemistry and Engineering of Ministry of Education,Sichuan University,Chengdu 610065,China;College of Biomass Science and Engineering,Sichuan University,Chengdu 610065,China;Business School of Sichuan University,Sichuan University,Chengdu 610065,China;College of Arts,Sichuan University,Chengdu 610065,China)

机构地区：[1]四川大学制革清洁技术国家工程研究中心,四川成都610065 [2]四川大学皮革化学与工程教育部重点实验室,四川成都610065 [3]四川大学轻工科学与工程学院,四川成都610065 [4]四川大学商学院,四川成都610065 [5]四川大学艺术学院,四川成都610065

出　　处：《西部皮革》2023年第23期19-22,共4页West Leather

基　　金：四川大学大学生创新创业训练计划“‘翠鸣巴蜀’——‘点翠’工艺与巴蜀文化的融合与创新”(S202310610497)。

摘　　要：点翠工艺是一项典型的非物质文化遗产,因其取材及工艺复杂度的原因,难以融入现代服饰。随着非遗文化与文创市场的深度融合,及原材料、制作工艺与设计方法的不断革新,以点翠工艺为核心的配饰产品逐步形成了一定的消费空间。文章基于对以点翠非遗工艺为核心的配饰消费需求的调研,探析了其在新时期的市场策略,以期为非遗文创产品的研究与推广提供参考。The Kingfisher feather art is a typical intangible cultural heritage,which is difficult to be integrated into modern clothing due to the complexity of its material and craftsmanship.With the deep integration of intangible cultural heritage and the cultural and creative market,as well as the continuous innovation of raw materials,production technology,and design methods,accessories with Kingfisher feather art craftsmanship as the core has gradually formed a certain consumption space.This paper investigates the consumer demand of accessories with Kingfisher feather art intangible cultural heritage as the core,and explores its market strategy in the new era,so as to provide reference for the research and promotion of intangible cultural heritage and creative products.

关 键 词：点翠工艺 配饰 市场调研 设计方法 

分 类 号：TS943.2[轻工技术与工程—服装设计与工程]