互联网使用、内在政治效能感与媒体信任——来自中国社会状况调查(CSS)2021的经验数据  

Internet Usage,Intrinsic Political Efficacy and Media Trust:Empirical Data from the China Social Situation Survey in 2021

作　　者：任一丹 张亮华 Ren Yidan;Zhang Lianghua(School of Literature,Capital Normal University,Beijing 100089,China;College of Humanities and Development studies,China Agricultural University,Beijing 100193,China)

机构地区：[1]首都师范大学文学院,北京100089 [2]中国农业大学人文与发展学院,北京100193

出　　处：《学术探索》2023年第12期47-58,共12页Academic Exploration

摘　　要：数字经济时代,互联网的高速发展使得媒体环境发生深刻变革,并冲击着社会公众对于媒体的信任。本文基于2021年中国社会状况调查(CSS)9599名民众的调查数据,使用有序Probit模型和倾向得分匹配法(PSM),实证研究互联网的使用广度和深度对媒体信任的影响,并分析内在政治效能感的异质性影响。结果表明,互联网使用频率的提高将会导致媒体信任水平的显著下降,但互联网用途对媒体信任度的影响具有异质性,互联网的政治性使用频率的提高能够显著提高媒体信任度。进一步分析发现,与低内在政治效能感的个体相比,具备更高内在政治效能感个体,其媒体信任度更容易因为互联网使用而下降,将互联网使用方式与内在政治效能感有机结合,有助于增强媒体的社会信任度。因此,要加快互联网媒体环境治理,加强媒体的社会正能量输出,重塑主流媒体的社会价值。In the era of digital economy,the internet s quick development has profoundly changed the media landscape and affected the public s trust in the media.In order to empirically investigate the impact of both the breadth and depth of internet usage on media trust,this paper used data from the 2021 China Social Survey(CSS),with a sample size of 9,599 respondents.The analysis also investigated the diverse effects of intrinsic political efficacy using an ordered Probit model(Ordered Probit)and the propensity score matching(PSM)method.The results showed that a significant decline in media trust was correlated with increased internet usage.However,the impact of internet use on media trust is heterogeneous.Particularly,increased political internet usage was a major factor in raising public confidence in the media.Further research revealed that people with higher levels of intrinsic political efficacy were more likely than people with lower levels to see a decline in media trust as a result of internet usage.We could increase social trust in the media by fusing internet usage patterns with inherent political efficacy.In order to control the internet media environment,increase the media s positive social influence,and alter the mainstream media s social value,it is essential to move quickly with these measures.

关 键 词：互联网使用 媒体信任 政治效能感 倾向得分匹配 

分 类 号：G260.3[历史地理—考古学及博物馆学]