度假者在避暑地的出游行为意向及影响因素研究——以利川市苏马荡避暑度假区为例  

Research on Vacationers'Intention of Outing Behavior and Influencing Factors in Summer Resorts——Taking Sumadang Summer Resort in Hubei Province as an Example

作　　者：万芋良 王昕[1] 许璐瑶 Wan Yuliang;Wang Xin;Xu Luyao(College of Geography and Tourism,Chongqing Normal University,Chongqing 401331,China)

机构地区：[1]重庆师范大学地理与旅游学院,重庆401331

出　　处：《绿色科技》2023年第20期229-235,共7页Journal of Green Science and Technology

摘　　要：避暑高峰期间,苏马荡景区休闲设施不足导致部分避暑者在度假期间去到周边景区出游。厘清度假者在避暑地的期间的旅游动机、目的地属性、感知价值、满意度与行为意向之间的关系,是推进避暑度假地高质量发展的重要基础。基于认知心理学,构建了旅游动机、目的地属性与行为意向的结构方程模型。研究结果发现:旅游动机、目的地属性、感知价值、满意度对避暑者度假期间出游行为意向的形成均有直接显著影响;旅游动机和目的地属性可以通过满意度、感知价值的中介传导间接影响行为意向。景区可以增设避暑地休闲游憩设施,提升旅居者避暑度假体验;优化周边景区的可进入性,增强度假者的出游行为意向。During the peak period of summer vacation,the lack of recreational facilities in Sumadang scenic area caused some summer vacationers to go to the surrounding scenic areas for a trip during their vacation.Clarifying the relationship between vacationers'motivation,destination attributes,and perceived value during their summer vacation is an important foundation for promoting the high-quality development of summer vacation resorts.Based on cognitive psychology,this study constructs a structural equation model of tourism motivation,destination attributes and behavioral intention.It is found that tourism motivation,destination attributes,perceived value,and satisfaction have a direct and significant effect on the formation of summer vacationers'behavioral intention to travel during their vacation;tourism motivation and destination attributes can indirectly affect behavioral intention through the intermediary transmission of satisfaction and perceived value.Scenic spots can increase the leisure and recreational facilities in summer vacation areas to enhance the traverlers summer vacation experience;the accessibility of the surrounding scenic spots should be optimized to enhance the vacationers'intention to travel.

关 键 词：旅居者 行为意向 苏马荡 避暑地 

分 类 号：F592[经济管理—旅游管理]