新赛道新动能:创新关键期的传媒经济——第八届中国新闻史学会传媒经济与管理专业委员会年会综述  

New Track and New Energy:Media Economy in the Critical Period of Innovation Summary of The 8^(th)Annual Meeting of the Media Economy and Management Professional Committee of the China News History Association

作　　者：陈佩芸 黄丽坤 薛嘉文 王溥[1] CHEN Peiyun;HUANG Likun;XUE Jiawen;WANG Pu

机构地区：[1]华中科技大学新闻与信息传播学院

出　　处：《传媒经济与管理研究》2023年第2期305-316,共12页Media Economics and Management Research

基　　金：中共湖北省委宣传部与华中科技大学部校共建新闻学院项目(2021D11)经费支持。

摘　　要：随着我国全媒体传播趋势进一步深化及数字技术持续发展,传媒产业核心动力及生态场景都发生了深刻变革,为进一步丰富和拓展传媒经济理论研究,促进中国传媒产业转型创新,2023年3月25日以“新赛道新动能:创新关键期的传媒经济”为主题的第八届中国新闻史学会传媒经济与管理专业委员会年会在华中科技大学召开。主旨演讲环节,与会嘉宾从数字社会中传媒经济新动向出发,讨论了人工智能、学科创新与产业生态变革等问题。在分论坛部分,有关数字化转型过程中的资本转换、数字文化、用户隐私、平台治理与发展等话题引发新的思考;媒介生产场景、电商直播、内容营销等实践场景中的现实问题激起了广泛讨论;针对技术创新驱动和复杂多面的产业环境,主流媒介应如何整合资源、发挥核心领导力,与会嘉宾对此也深入交流了意见。With the further deepening of the trend of all media communication in China and the continuous promotion of digital technology,the core driving force and ecological scene of the media industry have undergone profound changes.In order to further enrich and expand theoretical re-search on the media economy,and promote the transformation and innovation of China's media industry,On March 25,2023,the 8h Annual Meeting of the Media Economy and Management Professional Committee of the China News His-tory Association was held at Huazhong University of Science and Technology,with the theme of“New Track and New Energy:Media Economy in the Critical Period of Innovation”.In the keynote speech segment,the attending guests discussed issues such as artificial intelligence,disciplinary innovation,and industrial ecological transformation from the perspective of new trends in the media economy in the digital society.In the sub forum part,new thinking was triggered on topics such as capital conversion,digital culture,user privacy,plat-form governance and development in the process of Digital transformation;The practical issues in media production sce-narios,e-commerce live streaming,content marketing,and other practical scenarios have sparked widespread discussion;In response to the driving force of technological innovation and the complex and multifaceted industrial environment,how mainstream media integrates resources and unleashes core leadership,the attending guests exchanged in-depth opinions.

关 键 词：传媒经济 数字社会 传媒转型 会议综述 

分 类 号：F42[经济管理—产业经济]