创意包装设计在现代产品中的应用——以透明包装设计为例  

The Application of Creative Packaging Design in Modern Products——Taking Transparent Packaging Design as an Example

作　　者：张弦[1] ZHANG Xian(Art and Design College of Yangtze Vocational College,Wuhan 430074,China)

机构地区：[1]长江职业学院艺术设计学院,湖北武汉430074

出　　处：《绿色包装》2023年第11期82-85,共4页Green Packaging

摘　　要：随着生活水平的不断提高,人们对产品的要求除了实用之外,还增加了美观。普通的产品包装设计不再符合现代消费市场的需求,所以包装设计师在设计产品包装时,既要体现出产品的特征,又要将创意创新的设计思维融入产品包装设计中去,这样才能够设计出符合市场和消费者审美需求的产品包装设计。拥有一个精心设计的包装,对于一个产品来说至关重要,它不仅可以体现出产品的特性,更可以成为一种有效的营销和宣传工具;它不仅可以提升产品的价值,更可以传达品牌企业的理念,从而让消费者更加深刻地了解产品的独特之处。本文主要阐述了创意包装设计在现代产品中的应用。With the continuous improvement of people’s living standards,the requirements for products in addition to practical,but also increased the aesthetic requirements.Ordinary product packaging design no longer meets the needs of the modern consumer market,so packaging designers in the design of product packaging,It is necessary to reflect the characteristics of the product,but also to integrate creative and innovative design thinking into product packaging design,so as to be able to design product packaging design that meets the aesthetic needs of the market and consumers.Having a well-designed package is essential for a product,It can not only reflect the characteristics of the product,but also become an effective marketing and publicity tool,it can not only enhance the value of the product,but also can convey the concept of the brand enterprise,so that consumers more deeply understand the uniqueness of the product.This article mainly expounds the application of creative packaging design in modern products.

关 键 词：创意包装设计 现代产品 透明包装设计 

分 类 号：TB482[一般工业技术—包装工程]