洞庭湖区“渔文化”在包装设计中的价值与应用  

The Value and Application of “Fishing Culture”in Packaging Design of Dongting Lake District

作　　者：刘沙城 LIU Sha-cheng(Hunan Institute of Science and Technology,Yueyang 414000,China)

机构地区：[1]湖南理工学院,湖南岳阳414000

出　　处：《绿色包装》2023年第11期147-150,共4页Green Packaging

基　　金：湖南省社科基金项目(洞庭湖地区传统村落艺术叙事资源挖掘、保护与利用研究22JD050)。

摘　　要：洞庭湖区“渔文化”有着丰富且独特的艺术叙事文化资源。随着湖湘地区乡村振兴的稳步推进,本土化包装设计中的地域符号、文化属性的挖掘与表现,已成为打造土特产包装品牌的重要手段。通过对洞庭湖区“渔文化”艺术叙事的提炼,挖掘其系列代表性的视觉文化符号,探索“渔文化”视觉文化符号在本土化包装设计中的应用思路及方法,从而进一步深化产品文化内涵,实现洞庭湖传统村落“渔文化”的可持续开发和相关产业经济的可持续发展。The“fishing culture”in Dongting Lake District has rich and unique artistic narrative cultural resources.With the steady promotion of rural revitalization in the Huxiang region,the excavation and expression of regional symbols and cultural attributes in local packaging design has become an important means to create local specialty packaging brands.By refining the artistic narrative of“fishing culture”in the Dongting Lake area,exploring a series of representative visual cultural symbols,and exploring the application ideas and methods of“fishing culture”visual cultural symbols in local packaging design,we can further deepen the cultural connotation of products,achieve the sustainable development of“fishing culture”in traditional villages of Dongting Lake,and the sustainable development of related industrial economies.

关 键 词：洞庭湖区 “渔文化” 艺术叙事资源 本土化包装设计 

分 类 号：J524[艺术—艺术设计]