基于SICAS模型的公共图书馆网络直播阅读推广研究  

Research on Webcast Reading Promotion of Public Library Based on SICAS Model

作　　者：蒋露娟[1] Jiang Lujuan

机构地区：[1]广西壮族自治区图书馆,广西南宁530022

出　　处：《图书馆工作与研究》2023年第12期108-112,共5页Library Work and Study

摘　　要：文章阐述SICAS模型对公共图书馆网络直播阅读推广的指导价值,基于SICAS模型提出包含需求辨析、兴趣激发、深层交互、体验分享4个模块的公共图书馆网络直播阅读推广思路,并探索公共图书馆网络直播阅读推广策略,即精准绘制用户画像,提升用户感知度;打造多元直播模式,深耕推广内容,激发用户参与兴趣;营造社交互动和情景互动场景,提升用户阅读体验;打造品牌栏目,激励用户扩散分享。The article elaborates the guiding value of the SICAS model to the webcast reading promotion of public libraries.Based on the SICAS model,the public library webcast reading promotion idea is proposed,which includes four modules:demand analysis,interest stimulation,deep interaction and experience sharing.The article also explores the promotion strateging of webcast reading promotion of public libraries,such as accurately drawing users'profiles and improving users'perception;creating diverse webcast model,deepening the promotion content,to stimulate users'interests of participation;creating social and situational interaction scenarios to enhance users'reading experience;creating brand columns and encouraging users to spread and share.

关 键 词：公共图书馆 网络直播 阅读推广 SICAS模型 新媒体 

分 类 号：G258.2[文化科学—图书馆学] G252.1