Exploring Taiwan’s China Landscape Painting Aesthetic Preferences Through Evaluation Grid Method and the Continuous Fuzzy Kano Model  

作　　者：Chin-Chin Kuo Jiann-Sheng Jiang Min-Min Lin 

机构地区：[1]Graduate Institute of Cultural and Creative Design,Tung-Fang Design University,Kaohsiung 08867,Taiwan Province of China [2]Department of Art and Design,Shaoguan University,Shaoguan 512005,Guangdong Province,China

出　　处：《Journal of Contemporary Educational Research》2023年第12期268-276,共9页当代教育研究（百图）

摘　　要：The primary objective of this study is to apply the Evaluation Grid Method(EGM)and the continuous fuzzy Kano quality model to explore the cognitive preferences of Taiwan China residents regarding the beauty of Taiwan’s China landscape paintings.The aim is to contribute to the development of social and cultural art and promote the widespread appeal of art products.Through a literature review,consultations with aesthetic experts,and the application of Miryoku Engineering’s EGM,this paper consolidates the factors that contribute to the attractiveness of painting art products among Taiwan China residents,taking into account various aesthetic qualities.Simultaneously,the paper introduces the use of the triangular fuzzy golden ratio scale semantics,specifically the equal-ratio aesthetic scale semantics,as a replacement for the traditional subjective consciousness model.Departing from the traditional discrete Kano model that employs the mode as the standard for evaluating quality,this study applies triangular fuzzy numbers to the continuous Kano quality model to analyze the diverse preferences and evaluation standards of the public.The hope is that this research methodology will not only deepen Taiwan China residents’understanding and aesthetic literacy of painting art but also serve as a reference for the popularization of art products.

关 键 词：Aesthetic literacy Taiwan’s landscape painting Miryoku engineering Evaluation grid method(EGM) Fuzzy Kano model Golden ratio scale semantics 

分 类 号：O15[理学—数学]