文旅融合背景下山西“沉浸式”文旅发展思路探究  

Research on Development Ideas of Immersive Culture and Tourism of Shanxi in the Context of the Integration of Culture and Tourism

作　　者：左现娟 王叶[1] ZUO Xianjuan;WANG Ye(Shanxi Vocational College of Tourism,Taiyuan,Shanxi,030031)

机构地区：[1]山西旅游职业学院,山西太原030031

出　　处：《山西广播电视大学学报》2023年第4期96-99,共4页Journal of Shanxi Radio & TV University

摘　　要：文旅融合背景下,游客需求不断升级,国家利好政策加持,沉浸式体验蓬勃发展。多部门陆续出台深化文旅融合的政策文件,推动文旅数字化转型,探索沉浸式体验新业态。目前,文旅存在资源整合能力不强、新技术的应用受限、发展模式的创新性不够等问题。未来应发挥政府主导作用,推动数字媒体技术发展,打造文旅IP,开发“沉浸式”旅游全产品链条,推动“沉浸式”文旅高质量发展。Under the background of cultural and tourism integration,the demand for tourism is constantly escalating,and the immersive experiences are thriving with the support of policies.The government of Shanxi Province has issued policy documents to deepen the integration of culture and tourism,in order to promote digital transformation of cultural tourism,and explore new forms of immersive experience.There are some problems about Shanxi cultural tourism at present,such as weak ability of resource integration,new technologies with limited applications,a less innovative development model and so on.In future,the government should play a leading role,to promote the development of digital media technologies,and build Shanxi cultural tourism IP,as well as develop“immersive”tourism industry chain,in order to promote the high-quality development of“immersive”cultural tourism in Shanxi.

关 键 词：文旅融合 山西 沉浸式体验 

分 类 号：F592.7[经济管理—旅游管理] G127[经济管理—产业经济]