网络新媒体视阈下客家议题在日传播特征分析——基于日本Google News的考察  

Analysis of the Characteristics of Hakka Issues Disseminating in Japan from the Perspective of Network New Media:Based on the investigation of Japanese Google News

作　　者：李晓霞[1] 周巍 LI Xiaoxia;ZHOU Wei(Longyan University,Longyan,Fujian 364000,China)

机构地区：[1]龙岩学院外国语学院,福建龙岩364012

出　　处：《肇庆学院学报》2024年第1期116-123,共8页Journal of Zhaoqing University

基　　金：2023年度福建省社会科学基金项目“东南亚闽客方言社区祖语活力评估及赋活路径研究”(FJ2023X012)的阶段性研究成果。

摘　　要：以日本Google News中的客家相关日文报道为语料,通过文本挖掘工具KH Coder进行文本数据挖掘,发现日本网络新闻媒体的客家议题日文报道具有分布零散性及以图片报道为主的特点。报道关注的客家区域主要涉及台湾地区、福建、香港地区、广东等地,其中,台湾地区的客家关注度最高。报道聚焦客家的观光旅游、产业振兴、客家书籍出版等相关内容,形成了客家传统建筑类、台湾地区客家文化交流类、客家文学作品推介类、客家观光旅游类等四大主要议题。本文提出要充分运用Google News等网络新媒体强大的技术功能和传播优势加大客家文化的传播力度。Taking Hakka related Japanese reports in Google News as the corpus,text data mining is carried out by KH Coder,a text mining tool in the research.It is found that Hakka reports of Japanese network news media have prominent scattered and picture-oriented features.The Hakka areas concerned in these reports mainly involve Taiwan region,Fujian,Hong Kong region,Guangdong and other places,among which Taiwan region Hakka has caught the highest attention.The reports focus mainly on Hakka tourism,industrial revitalization and Hakka book publishing industry,resulting in four themes:Hakka traditional architecture,Hakka cultural exchange in Taiwan region,Hakka literary works promotion and Hakka tourism.It is suggested that we make full use of the powerful technical functions and communication advantages of network new media such as Google News to enhance the communication of Hakka culture.

关 键 词：网络新媒体 客家文化 日本传播 Google News KH Coder 

分 类 号：G127[文化科学]