Analysis of the Development Environment and Trend of Cross-Border E-commerce in China  

作　　者：Yanxia Li Can Xu Ping Zhu 

机构地区：[1]Chengdu University of Information Technology,Chengdu 610100,Sichuan Province,China

出　　处：《Proceedings of Business and Economic Studies》2023年第6期30-38,共9页商业经济研究（百图）

基　　金：2023 National College Students’Innovation and Entrepreneurship Training Program“Research on Big Data Analysis and Application of Cross-Border E-commerce in the Context of Digital Trade”(Project number:202310621323)。

摘　　要：With the conclusion of the novel coronavirus pandemic and the increasingly complex market environment,China’s cross-border e-commerce has entered a new phase of development.The external landscape is evolving rapidly,and there is a gradual improvement in laws and regulations governing cross-border e-commerce,coupled with increased government support.Despite the impact of the COVID-19 pandemic on the market economy,overall development has been steadily improving.The Internet population is expanding,the online retail market is experiencing rapid growth,the consumption structure is undergoing transformation and upgrading,and the e-commerce market is demonstrating significant potential.The advancement of technologies such as big data,artificial intelligence,blockchain,and supply chain has provided more efficient operational support for the cross-border e-commerce industry.Against the backdrop of the emergence of new forms of cross-border e-commerce in China post-pandemic,this paper utilizes the PEST model to analyze the macro environment of cross-border e-commerce in China and project its future development trends.

关 键 词：Cross-border e-commerce Environmental analysis Development trend 

分 类 号：F42[经济管理—产业经济]