价值共创视角下公司社会创业促进乡村振兴的实现路径研究  

Research on the Realization Path of Corporate Social Entrepreneurship Promoting Rural Vitalization from the Perspective of Value Co-creation

作　　者：徐虹[1] 张妍 张行发 呼延文娟 XU Hong;ZHANG Yan;ZHANG Xingfa;HU YAN Wenjuan

机构地区：[1]南开大学旅游与服务学院,天津300350

出　　处：《农业经济问题》2023年第11期63-75,共13页Issues in Agricultural Economy

基　　金：教育部人文社会科学研究青年基金项目“数字赋能乡村旅游小企业生存韧性的作用机理与重塑路径研究”(编号:22YJC790119);南开大学2022年度专业学位研究生教学案例项目。

摘　　要：公司社会创业通过参与第三次分配,重构公益与社会问题解决的生态系统,是在高质量发展中促进共同富裕的重要手段。本文从价值共创视角出发,基于万达集团扶贫丹寨县的案例考察,探索政府、企业和农民融合发展促进乡村振兴的可持续路径。研究发现,公司社会创业是促进乡村振兴的重要途径之一,二者协调融合发展有助于推动共同富裕战略的深入实施。通过借鉴价值共创三阶段过程模型,构建了多元主体价值共创机制。研究进一步发现,社会创业主导角色经历了“中央政府—大型企业—多元利益主体协同参与”的转变,社会创业网络日益复杂。在公司社会创业促进乡村振兴过程中,国家—市场—社群协同治理相互嵌入机制和多元主体地方文化认同机制在多元主体价值共创中发挥关键作用。本文立足于“国家—市场—社会”的合作互动,为大型企业推动乡村振兴提供有益参考。Corporatesocial 1 entrepreneurship,by participating in the third distribution,reconstructs the ecosystem of public welfare and social problem solving,which is an important means to promote common prosperity in high-quality development.From the perspective of value co-crea-tion,based on the case study of Wanda Group's poverty alleviation in Danzhai County,this article ex-plores the sustainable path of integrated development of government,enterprises and farmers to promote rural vitalization.It is found that corporate social entrepreneurship is one of the important ways to promote rural vitalization,and the coordinated and integrated development of the two is helpful to pro-mote in-depth implementation of the common prosperity strategy.By referring to the three-stage process model of value co-creation,the value co-creation mechanism is constructed.The leading role of social entrepreneurship has experienced the transformation of"central government-large enterprises-multiple stakeholders'collaborative participation",and the social entrepreneurship network has become increas-ingly complex.In addition,in the process of promoting rural vitalization through corporate social entre-preneurship,the mutual embedding mechanism of state-market-society collaborative governance and the multi-entity local cultural identity mechanism play a key role in the co-creation of multi-entity val-ues.Based on the state-market-society cooperation and interaction,this paper provides a clear path for large enterprises to promote rural vitalization.

关 键 词：乡村振兴 公司社会创业 价值共创 大型企业 

分 类 号：F327[经济管理—产业经济] F279.26