时尚视角下大学生服装消费行为探析  

Analysis of College Students'Clothing Consumption Behavior from the Fashion Perspective

作　　者：陇仙 LONG Xian(Guizhou University for Nationalities,Guiyang 550000,China)

机构地区：[1]贵州民族大学,贵州贵阳550000

出　　处：《西部皮革》2023年第24期84-86,共3页West Leather

摘　　要：社交媒体平台的兴起和发展,使时尚信息的流通和共享成为可能。不同于社会中的其他群体,大学生有着独特的社会角色,他们通过服饰表达个性和身份认同,传递不同的价值观,使服装时尚成为一种文化符号。文章尝试从齐美尔的时尚视角出发,探析大学生的服装消费行为,发现大学生的服装消费行为不仅受到个体心理的影响,也受到社会文化力量的塑造。从社会学的视角重新认识大学生的服装消费行为,为服装行业的未来发展提供建议。The rise and development of social media platforms make it possible to circulate and share fashion information.Different from other groups in the society,college students have a unique social role.They express their individuality and identity through clothing,transmit different values,and make clothing fashion become a cultural symbol.This paper tries to analyze college students'clothing consumption behavior from Simmel's fashion perspective,and finds that college students'clothing consumption behavior is not only influenced by individual psychology,but also shaped by social and cultural forces.To re-understand college students'clothing consumption behavior from the perspective of sociology,and to provide suggestions for the future development of the clothing industry.

关 键 词：大学生 服装消费 时尚视角 

分 类 号：TS941.12[轻工技术与工程—服装设计与工程]