虚拟主播文化下的受众情感满足探析  

Analysis of Audience’s Emotional Satisfaction Under Virtual Anchor Culture

作　　者：刘佳佳 LIU Jia-Jia(College of Humanities,Shaanxi University of Technology,Hanzhong 723000,Shanxi,China)

机构地区：[1]陕西理工大学人文学院,陕西汉中723001

出　　处：《长江师范学院学报》2024年第1期70-77,共8页Journal of Yangtze Normal University

基　　金：陕西理工大学人文学院研究生创新基金项目“现象学视域下后现代主义电影叙事研究”(RWXYCX2205)。

摘　　要：虚拟主播作为技术和文化共同作用的产物,所具有的开放性与拟像性满足了受众获取情感体验与身份认同的需求,受众可以通过虚拟社群中信息的交互获得多种满足感。与此同时,虚拟和现实的边界被消融,受众对虚拟空间的依赖感加强,使其现实亲密关系呈现消解化趋向。因此,个体在虚拟关系中所获得的情感必须与现实亲密关系构建相结合,实现虚拟世界与现实世界进一步的良性互动,最终使个体形成健康的社会交往与人际关系,促使虚拟主播文化良性发展。As a product of technology and culture,virtual anchor’s openness and simulacra satisfy audiences’needs for emotional experience and identity.Audiences can obtain various satisfactions through the interaction of information in virtual communities.At the same time,as the boundary between virtual and reality has been dissolved,the audience’s dependence on virtual space has been strengthened,leading to the dissolution of their realistic intimate relationship.Therefore,the emotions obtained by individuals in the virtual relationship must be combined with the construction of the real intimate relationship,so as to achieve further positive interaction between the virtual world and the real world.And finally,individuals can form a healthy social communication and interpersonal relationship,promoting the benign development of virtual anchor culture.

关 键 词：虚拟主播 受众 情感诉求 虚拟社群 交互 社会关系 

分 类 号：G206.2[文化科学—传播学]