消费者信息素养对社区支持农业(CSA)可持续发展的影响--基于绿色信任的中介效应  

The Impact of ConsumersInformation Literacy on the Sustainable Development of Community Supported Agriculture(CSA)--Based on the Mediation of Green Trust

作　　者：徐晓鹏[1] 刘影 XU Xiaopeng;LIU Ying(School of Management,Henan University of Technology,Zhengzhou 450001,China)

机构地区：[1]河南工业大学管理学院,郑州450001

出　　处：《西南大学学报（自然科学版）》2024年第2期101-114,共14页Journal of Southwest University(Natural Science Edition)

基　　金：国家社会科学基金项目(22FSHB024);河南省哲学社会科学规划项目(2022BSH008);河南省本科高校青年骨干教师培养计划(2023GGJS063);河南省高校科技创新人才支持计划(人文社科类)(2021-CX-057)。

摘　　要：信息和生态已经成为推进绿色农业发展的主导要素,提升消费者信息素养和绿色信任则是保障绿色农业发展模式可持续的关键.信息素养分为信息意识、信息知识和信息能力,绿色信任分为能力信任和善意信任.以新型绿色农业发展模式的代表社区支持农业(CSA)为例,基于820份CSA消费者调查问卷研究发现:消费者信息素养,以及消费者信息素养的3个维度对CSA可持续发展均具有正向显著影响;绿色信任在消费者信息素养和CSA可持续发展之间起中介作用;能力信任在消费者信息意识、信息知识和CSA可持续发展之间起中介作用;善意信任在消费者信息能力和CSA可持续发展之间起遮掩作用.因此,推进CSA可持续发展,不仅要提升消费者信息素养,加强生产者对网络、电商、物流等信息技术的应用,而且还要充分发挥社会力量在产销双方之间的桥梁作用,加强政府部门对CSA的制度和经济支持,为提升消费者绿色信任服务.The information and ecology have become the leading factors to promote the development of green agriculture.The improvement of consumersinformation literacy and green trust are the key to ensure the sustainable development of green agriculture development models.The information literacy is divided into the information awareness,information knowledge and information ability.The green trust is divided into the ability trust and goodwill trust.This paper takes community supported agriculture(CSA)as the example,which is the representative of new green agriculture development models.Based on 820 consumersquestionnaires,it finds that the consumersinformation literacy and all three dimensions of information literacy have the positive significant effect on the sustainable development of CSA.The green trust has mediation between consumersinformation literacy and sustainable development of CSA.The ability trust has mediation between consumersinformation awareness,information knowledge and sustainable development of CSA.The goodwill trust has the masking effect between consumersinformation ability and sustainable development of CSA.Therefore,if it wants to promote the sustainable development of CSA,it not only needs to promote consumersinformation literacy and strengthen the producersapplication for the information technologies,including network,e-commerce and logistics,but also needs to give full play to the role of social forces as the bridge between producers and consumers.Meanwhile,it needs to strengthen the institutional and economic support of government departments for CSA,which will serve to enhance consumersgreen trust.

关 键 词：社区支持农业 生产者 消费者 信息素养 绿色信任 绿色农业 乡村振兴 可持续发展 

分 类 号：F323[经济管理—产业经济] F713.55