互联网环境下饲料企业的品牌营销路径分析  

Analysis of brand marketing paths for feed enterprises in the internet environment

作　　者：牛慧敏[1] NIU Huimin(Zhengzhou Shengda University,Zhengzhou,Henan Province 451191,China)

机构地区：[1]郑州升达经贸管理学院,河南郑州451191

出　　处：《中国饲料》2023年第24期189-192,共4页China Feed

摘　　要：随着信息技术的发展和互联网的普及,各行各业不断加深了与互联网的融合程度,并且以“互联网+”为代表的新业态呈现蓬勃发展之势。可以说,互联网环境带动了饲料企业的改革与创新,进而走上了一条“互联网+品牌营销”的发展道路。但在饲料企业转型初期,“互联网+品牌营销”在给饲料企业提供发展契机的同时,也会让饲料企业的经营管理面临一定的挑战。因此,饲料企业必须深入分析品牌营销的特点和要素,在明确品牌营销对饲料企业发展意义的基础上,结合互联网的优势作用,帮助饲料企业走好走稳品牌营销路径,从而为饲料企业综合竞争力的提升奠定坚实的基础。With the development of information technology and the popularization of the Internet,all walks of life have continuously deepened their integration with the Internet,and new business forms represented by“Internet plus”are showing a trend of vigorous development.It can be said that the Internet environment has driven the reform and innovation of feed enterprises,and then embarked on a development path of“Internet plus+brand marketing”.However,at the initial stage of the transformation of feed enterprises,“Internet plus brand marketing”will not only provide opportunities for the development of feed enterprises,but also bring challenges to the operation and management of feed enterprises.Therefore,feed enterprises must deeply analyze the characteristics and elements of brand marketing,clarify the significance of brand marketing for the development of feed enterprises,and combine the advantages of the Internet to help feed enterprises take a good and stable path of brand marketing,thereby laying a solid foundation for improving the comprehensive competitiveness of feed enterprises.

关 键 词：互联网 饲料企业 品牌营销 路径 

分 类 号：F3[经济管理—产业经济]