大数据特色工商管理类一流专业课程建设研究  

Research on Construction of First-class BusinessAdministration Major with Big Data Characteristic

作　　者：陈劲松[1] 刘杰 张月馨 Chen Jinsong;Liu Jie;Zhang Yuexin(Business School,Guizhou University of Finance and Economics,Guiyang 550025,China;School of Culture and Tourism,Chongqing City Management College,Chongqing 401331,China)

机构地区：[1]贵州财经大学工商管理学院,贵阳550025 [2]重庆城市管理职业学院文化与旅游学院,重庆401331

出　　处：《林区教学》2024年第1期45-48,共4页Teaching of Forestry Region

基　　金：贵州省高等学校教学内容和课程体系改革项目“大数据特色的工商管理类一流专业课程建设研究——以大数据营销为例”(2020062)。

摘　　要：随着数字智能产业的发展,工商管理类专业课程改革迎来重要机遇和挑战。聚焦于大数据工商管理类课程内容建设,着眼于工商管理类专业与大数据等信息技术的交叉融合,根据大数据工商管理类课程教学中存在的不足和大数据人才需求的新要求,提出理论知识融合教学、“递进式”技能实训教学、数智赋能教学方式和多层次联合育人培养模式的课程建设改革,促进大数据与工商管理类专业知识的深度融合,加强解决经管业务问题的能力培养,培育具备综合应用型的财经人才。The growth of the digital intelligence sector has presented both significant opportunities and challenges to the curriculum reform of business administration.It aims to address these challenges by focusing on the content construction of big data business administration courses,emphasizing the cross-integration of business administration majors with big data and other information technologies.To address the deficiencies in the current teaching of big data business administration courses and meet the new requirements of big data talent demand,we propose a curriculum reform that includes theoretical knowledge integration teaching,“progressive”skill training teaching,numerical intelligence enabling teaching methods,and multi-level joint education modes.This curriculum reform aims to promote the deep integration of big data and business management knowledge,enhance the ability to solve economic and management business problems,and cultivate comprehensive financial and economic talents.

关 键 词：大数据 工商管理 课程改革 

分 类 号：G642[文化科学—高等教育学]