长三角一体化背景下安徽省乡村旅游发展战略研究  

Research on the Development Strategy of Anhui Rural Tourism in the Context of the Yangtze River Delta Integration

作　　者：齐先文 李晓萌[1] QI Xian-wen;LI Xiao-meng(School of Tourism Management,Chaohu University,Chaohu Anhui 238024;Centre for Tourism Planning&Research,Chaohu University,Chaohu Anhui 238024)

机构地区：[1]巢湖学院旅游管理学院,安徽巢湖238024 [2]巢湖学院旅游规划与研究中心,安徽巢湖238024

出　　处：《巢湖学院学报》2023年第4期70-79,共10页Journal of Chaohu University

基　　金：安徽省社科规划一般项目(项目编号:AHSKY2018D18)。

摘　　要：长三角一体化战略为安徽省乡村旅游发展带来新的契机,新发展阶段安徽省乡村旅游发展战略制定广受关注。运用Delphi-SWOT-AHP模型对安徽省乡村旅游发展战略定位进行定性和定量分析,识别安徽省乡村旅游发展SWOT的16个影响因子,利用Yaahp软件构建层次分析结构模型,计算出SWOT发展战略力度和类型方位角,绘制战略类型强度图。结果显示,安徽省乡村旅游发展应采取积极的增长型发展战略(S-O战略),在抓住长三角一体化发展机遇、推进乡村旅游区域多边合作的同时,还应加强乡村旅游治理体系建设、打造乡村文化旅游特色品牌,以促进安徽省乡村旅游高质量发展。The Yangtze River Delta(YRD)integration strategy has brought new opportunities for the development of rural tourism in Anhui Province,and the development strategy for rural tourism in Anhui Province has been widely discussed during this new development stage.The Delphi-SWOT-AHP model was used to conduct qualitative and quantitative analysis on the strategic positioning of rural tourism development in Anhui Province.16 factors influencing the development of rural tourism in Anhui Province were identified using the SWOT model.The analytic hierarchy process(AHP)structure model was then built with the Yaahp software to calculate the SWOT development strategic strength and type orientation angles,and the strategic type strength map was drawn.The results show that the development of rural tourism in Anhui Province should adopt a proactive growth-oriented development strategy(S-O strategy).While seizing the opportunity of integrated development of the YRD and promoting multilateral cooperation in rural tourism regions,we should also strengthen the construction of the rural tourism governance system and create distinctive brands of rural cultural tourism to promote the high-quality development of rural tourism in Anhui Province.

关 键 词：乡村旅游 Delphi-SWOT-AHP 一体化发展战略 安徽省 长三角 

分 类 号：F592[经济管理—旅游管理]