新媒体时代网球健身俱乐部营销策略研究  

Research on marketing strategy of tennis fitness club in new media era

作　　者：王飞鹏 关进国[1] Wang Feipeng;Guan Jinguo(Basic Teaching Department,Anhui Business College,Wuhu Anhui 241002)

机构地区：[1]安徽商贸职业技术学院基础教学部,安徽芜湖241002

出　　处：《安徽商贸职业技术学院学报》2023年第4期27-30,共4页Journal of Anhui Business College

基　　金：安徽省质量工程项目(2022jyxm500)。

摘　　要：采用文献资料法、逻辑分析法、对比分析法等研究方法,从新媒体时代下的市场运营环境、我国网球健身俱乐部的市场现状与运营挑战以及我国网球健身俱乐部营销策略三个方面入手,探讨在新媒体时代背景下,如何有效地运用各种新媒体渠道来提升网球健身俱乐部的品牌知名度和市场竞争力,以期指导我国网球俱乐部在新媒体时代取得快速发展。By using the research methods of literature,logical analysis and comparative analysis,this paper discusses the market operation environment in the new media era,the market status and operational challenges of tennis fitness clubs in China and the marketing strategy of tennis fitness clubs in China.How to effectively use various new media channels to enhance the brand awareness and market competitiveness of the tennis fitness club to guide the rapid development of the tennis club in the new media era.

关 键 词：新媒体 网球健身俱乐部 营销策略 

分 类 号：G845[文化科学—体育训练] F719[文化科学—体育学]