数字化对体育产业高质量发展的影响研究——基于制度环境的U型调节作用  

Research on the Influence of Digitization on the High-quality Development of Sports Industry——the U-shaped Regulation Effect Based on Institutional Environment

作　　者：秦丹 杨静[2] 杜承润 王子朴[4] QIN Dan;YANG Jing;DU Cheng-run;WANG Zi-pu(School of Sports Management and Communication,Capital University of Physical Education and Sports,Beijing 100191,China;School of Dance and Martial Arts,Capital University of Physical Education and Sports,Beijing 100191,China;Department of Physical Education,Beijing Technology and Business University,Beijing 102488,China;Science and Technology Department,Capital University of Physical Education and Sports,Beijing 100191,China)

机构地区：[1]首都体育学院管理与传播学院,北京100191 [2]首都体育学院武术与表演学院,北京100191 [3]北京工商大学体育教学部,北京102488 [4]首都体育学院科技处,北京100191

出　　处：《广州体育学院学报》2023年第4期13-23,共11页Journal of Guangzhou Sport University

基　　金：国家社会科学基金重点项目(23ATY004)。

摘　　要：数字时代为体育产业高质量发展提供了新的契机,但数字化水平、制度环境影响体育产业高质量发展的机制尚不清晰。基于此,本文以2013-2021年中国30个省(市)平衡面板数据探究数字化水平对体育产业高质量发展的影响及制度环境的调节效应。研究发现:(1)数字化水平可以显著促进体育产业高质量发展,经一系列稳健性检验后该结论依旧成立。(2)机制分析显示,制度环境在数字化水平与体育产业高质量发展之间存在U型调节作用。(3)区域异质性分析发现,数字化水平对体育产业高质量发展的促进作用具有显著的区域差异性,与东部地区相比,数字化水平对中部地区的正向促进作用更加显著,对西部地区并不显著。据此,本文从提升数字化水平、全面优化制度环境和因地制宜推进数字化建设方面提出建议,进一步推动体育产业高质量发展。The digital era provides new opportunities for the high-quality development of the sports industry,but the mechanisms through which digitalization level and institutional environment influence this development are not yet clear.Based on this,this study explores the impact of digitalization level on the high-quality development of the sports industry and the moderating effect of the institutional environment using panel data from 30 provinces(cities)in China from 2013 to 2021.The findings of the research are as follows:(1)The digitalization level can significantly promote the high-quality development of the sports industry,and this conclusion remains valid after a series of robustness tests.(2)Mechanism analysis shows that the institutional environment has a U-shaped moderating effect on the relationship between digitalization level and the high-quality development of the sports industry.(3)Regional heterogeneity analysis reveals significant regional differences in the promoting effect of digitalization level on the high-quality development of the sports industry.Specifically,compared to the eastern region,the positive effect of digitalization level on the central region is more significant,while it is not significant for the western region.Therefore,this study proposes suggestions for improving digitalization level,comprehensively optimizing the institutional environment,and promoting digital construction according to local conditions,in order to further promote the high-quality development of the sports industry.

关 键 词：数字化 制度环境 体育产业 高质量发展 

分 类 号：G812[文化科学—体育学]